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Browse key issues that many residential energy efficiency programs need to address. Select a topic below to see related resources, including case studies, presentations, tools, calculators, templates, and more.

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Giving customers a good experience and encouraging them to refer friends to a program and its contractors are low-cost, high-trust methods for generating demand for your program services. People often trust the opinions of friends, family, and co-workers more than a program or contractor promoting its services.

Public, private, and non-profit organizations often seek to work in partnership with investor-owned and municipal utilities to provide energy efficiency services. Utilities may already offer energy efficiency services that other organizations can enhance or promote, and utilities typically have access to energy consumption data that helps track program success.