Proven Practices

In recent years, hundreds of communities have been working to promote home energy upgrades through programs such as the Better Buildings Neighborhood Program, Home Performance with ENERGY STAR®, utility-sponsored programs, and others. Proven Practices include key lessons learned, program examples, videos, and helpful tips from residential energy efficiency programs across the United States. The posts below cover the topics that continue to be the most relevant and often challenging for programs.

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February 8, 2018
To develop strong and lasting partnerships, residential energy efficiency programs and their partners have identified shared goals and ways for partners to enjoy mutual benefits and advance each other’s missions.
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December 27, 2017
Successful residential energy efficiency programs find that timely follow-up after an outreach push can help convert leads into customers. After customers receive an energy assessment, contacting them via phone or email can also boost the number of upgrades completed.
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October 10, 2017
Successful residential energy efficiency programs repeat messages often to inform potential participants about program offerings. As marketing gurus note, most people need to be exposed to a message at least three times times and on separate occasions before taking action.
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September 5, 2017
Just as no two houses are the same, homeowners have different upgrade needs, time constraints, and budgets. A comprehensive evaluation of more than 140 residential energy efficiency programs across the United States found that successful programs offered participants more than one option for home energy assessments.
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July 18, 2017
Because providing new services that require upfront investments in training and equipment adds risk to a contractor’s business, many residential energy efficiency programs looking to increase their contractor base have taken steps to lower or eliminate barriers to entry into the home performance industry.
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June 9, 2017
Local financial institutions can be valuable partners to residential energy efficiency programs. They not only can introduce their customers to your program’s services, but also enable customers to pursue larger home energy upgrades by providing financing.
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May 5, 2017
Looking to appeal to a broader range of diverse residential energy efficiency customers? Consider offering a select number of program options with different levels of cost and complexity.
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April 10, 2017
With all the other things that compete for homeowners’ time and attention, programs that simplify the upgrade process for customers and streamline processes are the ones that get results.
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March 13, 2017
Energy upgrades can make homes safer and reduce residents’ health risks. Because energy efficiency programs help improve residents’ quality of life, their missions are consistent with other organizations focused on public health, low-income housing, or local economic development.
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September 12, 2016
One of the hurdles that many homeowners face when considering home energy upgrades is how to pay for them. Contractors, as program partners who work with homeowners face-to-face, are in a unique position to help them address this concern by suggesting financing offered through the program.
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August 8, 2016
Residential energy efficiency programs have found their marketing efforts are more successful when they craft their messaging to resonate with specific customer needs.
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July 11, 2016
A comprehensive evaluation of more than 40 residential energy efficiency programs across the country found that programs were more successful when they provided customers with lists of pre-approved contractors.
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May 2, 2016
To monitor progress toward program goals, successful residential energy efficiency programs have used a combination of project tracking systems, customer surveys, information from call centers, and feedback from contractors and other partners.
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April 1, 2016
Residential energy efficiency programs striving to improve conversion rates from customer interest to completed upgrades have realized that contractors are typically the primary link between customers and their programs.
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February 9, 2016
Residential energy efficiency programs across the United States have found that providing homeowners with a single point of contact increases the likelihood of an upgrade being completed and increases customer satisfaction levels.
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January 6, 2016
The upfront cost of an energy upgrade can derail homeowners interested in home performance improvements. One program strategy for making projects more affordable is to offer financing; however, complicated loan application and approval processes can cause delays. Streamlining the loan application process is an effective way to remove this process barrier.
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October 1, 2015
Financing allows homeowners to pay for energy improvements over time and invest in higher-cost upgrades than they might be able to afford without it.
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August 11, 2015
Once home energy upgrades are underway, energy efficiency programs want to avoid call-backs and enhance their reputation. Because the quality of work that affiliated contractors conduct in customers’ homes reflects on the whole program, it’s important to ensure quality work; however, verifying a consistent level of quality can be challenging.
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July 21, 2015
Many successful residential energy efficiency programs across the United States have used in-home events to make upgrade benefits visible by showcasing completed projects and actual results. Attending tours of upgraded homes—especially the homes of trusted neighbors and friends—allows potential customers to see and hear firsthand from satisfied customers, talk directly to the contractors who performed the work, and ask questions or sign up with program staff to start the upgrade process.