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Browse key issues that many residential energy efficiency programs need to address. Select a topic below to see related resources, including case studies, presentations, tools, calculators, templates, and more.

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Branding is a way of presenting, positioning, and talking about a program consistently to target audiences to encourage a certain feeling, action, or behavior.

A business model is comprised of an organization or business's motivations and revenue generating opportunities. Typical business models for providing energy efficiency products and services have been documented for utility and non-utility program administrators, remodelers, HVAC (heating, ventilation, and air conditioning) contractors, home performance contractors, home inspectors, utilities, energy service companies, retailers, and others.