Monitor the effectiveness of contractor and workforce development efforts, motivate improvement, address low performers, and adapt on a regular basis.
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Develop processes, strategies, and procedures to continuously improve your organization’s operations and position in the market.
Develop the procurement, outreach, and loan support resources required to perform your financing activities.
Communicate pertinent results of evaluations to program staff, partners, and stakeholders.
Implement contractor coordination and workforce recruitment and training in concert with other program components
Develop workforce and contractor engagement procedures, forms, and materials
Manage third-party impact and process evaluation activities by coordinating with evaluators, transferring data, and overseeing evaluation deliverables.
Publicize benefits and lessons learned resulting from your organization’s success in the market.
Communicate program results to contractor partners and workforce development stakeholders.
Identify and implement systems and tools that will support data collection and data quality necessary for effective evaluation.
Communicate the results of your financing activities to internal and external partners.
Focus on the continuous improvement of your financing activities by tracking and evaluating data, responding to feedback, and modifying strategies when needed.
Identify and develop needed resources to position your organization in the market and maintain a viable business model.
Launch your financing activities in coordination with other program components.
Monitor the effectiveness of marketing and outreach strategies and adapt as needed.
Communicate marketing and outreach results internally and to partners.
Implement marketing and outreach activities in coordination with other program components to generate demand for your program's services.
Create your program's branding guidelines and materials to elevate program visibility and support your marketing and outreach efforts.
Design a residential energy efficiency program that integrates marketing and outreach, contractor coordination, incentives, financing, and program evaluation to provide customers with the products and services they want through a customer-centric process.
Ensure that your program’s customers will have access to affordable financing, so they can pay for the services you offer.
Identify your organization's preferred market position by assessing existing market actors, gaps, competitors, and potential partners. Develop a business model that will allow you to deliver energy efficiency services.
Develop evidence-based insights into your program’s performance through third-party process and impact evaluations. Learn how to develop effective data collection strategies and timely evaluations to identify important program achievements as well as opportunities for making program improvements.
Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.
Improve your program’s efficiency and effectiveness through regular information collection, assessment, decision-making, adaptation, and communication.
Develop the necessary materials, tools, and staff capacity to effectively deliver and manage your program.
Develop a strategy for communicating program impacts and benefits to key audiences to create and sustain support and engagement.
Ensure a positive customer experience with your program from launch through implementation over time.
Support and partner with the workforce who will deliver your program’s energy efficiency services by understanding their capacity, recruiting contractor partners, enabling technical training and business development support, fostering clear communication, and refining program processes over time, in partnership with your workforce.