Monitor the effectiveness of contractor and workforce development efforts, motivate improvement, address low performers, and adapt on a regular basis.
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Learn about the capabilities and services of existing contractors and training providers working in your market.
Communicate program results to contractor partners and workforce development stakeholders.
Establish relationships with contractors who will deliver program products and services, and with organizations that train and certify workers.
Solidify your program strategy and decide which customers you will focus on; what products, services, and support you will provide; and how you will partner with contractors and others to deliver services to your customers.
Support and partner with the workforce who will deliver your program’s energy efficiency services by understanding their capacity, recruiting contractor partners, enabling technical training and business development support, fostering clear communication, and refining program processes over time, in partnership with your workforce.
Establish objectives, targets, and timeframes for your program to support local contractors and the type and quality of service they provide to help meet your program’s goals.
Communicate pertinent results of evaluations to program staff, partners, and stakeholders.
Develop evidence-based insights into your program’s performance through third-party process and impact evaluations. Learn how to develop effective data collection strategies and timely evaluations to identify important program achievements as well as opportunities for making program improvements.
Focus on the continuous improvement of your financing activities by tracking and evaluating data, responding to feedback, and modifying strategies when needed.
Determine how your target audience currently funds energy efficiency services, to what extent upfront cost is a barrier, and whether improvements to their financing options would increase the uptake of energy efficiency measures.
Communicate the results of your financing activities to internal and external partners.
Identify and partner with financial institutions that can provide capital, underwriting, and other functions to enable your customers to access financing.
Determine if enhancements to existing financing products or the development of new products are necessary to allow you to achieve your goals and objectives.
Ensure that your program’s customers will have access to affordable financing, so they can pay for the services you offer.
Establish goals, objectives, and timeframes for your financing activities.
Develop processes, strategies, and procedures to continuously improve your organization’s operations and position in the market.
Survey existing and potential demand for energy efficiency products and services based on an understanding of policies, housing and energy characteristics, demographics, related initiatives and other market actors.
Publicize benefits and lessons learned resulting from your organization’s success in the market.
Define your business model, including market position, products and services, type of customers, financial model, governance structure, and the assets and infrastructure your organization needs.
Identify and engage organizational partners in your business model design.
Identify your organization's preferred market position by assessing existing market actors, gaps, competitors, and potential partners. Develop a business model that will allow you to deliver energy efficiency services.
Establish or update your organizational mission, vision, and goals to encompass energy efficiency programs.
Monitor the effectiveness of marketing and outreach strategies and adapt as needed.
Identify and prioritize potential target audiences based on their likely receptivity to your program's services.
Communicate marketing and outreach results internally and to partners.
Establish relationships with organizations that will assist with program marketing and outreach.
Decide on priority target audience segments, messages, and incentives that will motivate customers.
Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.
Establish specific marketing and outreach goals, objectives, targets, and timeframes.
Improve your program’s efficiency and effectiveness through regular information collection, assessment, decision-making, adaptation, and communication.
Research and analyze the specific barriers, needs, and opportunities for a residential energy efficiency program in your community.
Develop a strategy for communicating program impacts and benefits to key audiences to create and sustain support and engagement.
Establish relationships with organizations that can help deliver your program by enhancing your knowledge, resources, capabilities and access to customers and contractors.
Solidify your program strategy and decide which customers you will focus on; what products, services, and support you will provide; and how you will partner with contractors and others to deliver services to your customers.
Design a residential energy efficiency program that integrates marketing and outreach, contractor coordination, incentives, financing, and program evaluation to provide customers with the products and services they want through a customer-centric process.
Establish program goals and objectives to clarify what you want your program to achieve and to guide program design and implementation over time.