Develop the procurement, outreach, and loan support resources required to perform your financing activities.

Launch your financing activities in coordination with other program components.

Establish program goals and objectives to clarify what you want your program to achieve and to guide program design and implementation over time.

Establish an evaluation plan that will allow you to determine how your financing activities are impacting the market.

Determine if enhancements to existing financing products or the development of new products are necessary to allow you to achieve your goals and objectives.

Develop a plan to implement your financing activities, with defined roles for financial institution partners, contractors, customers, and your program.

Decide on priority target audience segments, messages, and incentives that will motivate customers.

Identify and partner with financial institutions that can provide capital, underwriting, and other functions to enable your customers to access financing.

Determine how your target audience currently funds energy efficiency services, to what extent upfront cost is a barrier, and whether improvements to their financing options would increase the uptake of energy efficiency measures.

Ensure that your program’s customers will have access to affordable financing, so they can pay for the services you offer.