Develop the procurement, outreach, and loan support resources required to perform your financing activities.
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Launch your financing activities in coordination with other program components.
Implement marketing and outreach activities in coordination with other program components to generate demand for your program's services.
Create your program's branding guidelines and materials to elevate program visibility and support your marketing and outreach efforts.
Establish an evaluation plan that will allow you to determine how your financing activities are impacting the market.
Develop a plan to implement your financing activities, with defined roles for financial institution partners, contractors, customers, and your program.
Develop a plan and metrics to evaluate the effectiveness of your marketing and outreach strategies.
Develop a marketing and outreach plan that details your strategies and tactics, workflows and timelines, staff roles and responsibilities, and budget.