Develop a detailed plan for launching and operating your program that integrates all program components into a process that is customer-friendly and efficient for contractors and other partners.
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Solidify your program strategy and decide which customers you will focus on; what products, services, and support you will provide; and how you will partner with contractors and others to deliver services to your customers.
Establish relationships with organizations that can help deliver your program by enhancing your knowledge, resources, capabilities and access to customers and contractors.
Establish program goals and objectives to clarify what you want your program to achieve and to guide program design and implementation over time.
Design a residential energy efficiency program that integrates marketing and outreach, contractor coordination, incentives, financing, and program evaluation to provide customers with the products and services they want through a customer-centric process.
Improve your program’s efficiency and effectiveness through regular information collection, assessment, decision-making, adaptation, and communication.
Develop the necessary materials, tools, and staff capacity to effectively deliver and manage your program.
Develop a strategy for communicating program impacts and benefits to key audiences to create and sustain support and engagement.
Ensure a positive customer experience with your program from launch through implementation over time.
Establish metrics and measurement strategies for understanding whether you are effectively achieving your program goals and meeting your customers’ needs, while identifying areas that can be improved.
Research and analyze the specific barriers, needs, and opportunities for a residential energy efficiency program in your community.