Resources | Residential Program Guide

Community-Based Social Marketing Toolkit

Author(s)

U.S. Department of Energy

Publication Date

2017

Organizations or Programs

Small Town Energy Program (STEP),

Baltimore Energy Challenge,

Efficiency Maine,

Energy Impact Illinois,

Efficiency Nova Scotia,

CoMo Energy Challenge,

Empower Chattanooga,

Somerville Energy Efficiency Now!,

PG&E,

Seattle City Light,

City of Fort Collins

This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

GUEP Community Spotlight: Columbia, MO goes deeper with energy data

Link(s)

Presentation |

Media

Author(s)

Georgetown University Energy Prize

Publication Date

2017

Organizations or Programs

CoMo Energy Challenge

This presentation covers how the City of Columbia, Missouri, is going deeper with their data to shape how all members of their community use energy. It also shows CoMO Energy Challenge's custom data mapping tool.

Lessons Learned: Peer Exchange Calls, No. 5

Author(s)

U.S. Department of Energy

Publication Date

2016

Organizations or Programs

Reside Tight Program,

EnergySmart,

CoMo Energy Challenge

This publication summarizes lessons learned from Peer Exchange Calls about how energy efficiency programs and partners can leverage timing to engage homeowners.

Recognizing the Value of Energy Efficiency's Multiple Benefits

Author(s)

American Council for an Energy-Efficient Economy

Publication Date

2015

Organizations or Programs

Maryland Home Performance with ENERGY STAR,

Mass Save

The benefits of energy efficiency extend beyond energy savings. Homes, commercial buildings, and industrial facilities gain comfort, health, and safety benefits from energy efficiency programs. Additional benefits for businesses include savings on maintenance, materials, and the costs of regulatory compliance. On the supply side, electric utilities enjoy reduced system costs. Focusing on the residential, business, and utility sectors, this report examines each of these multiple benefits, their role in program marketing, and current best practices for including them in cost-effectiveness testing.

Social Media and Messages that Matter: Top Tips and Tools

Author(s)

U.S. Department of Energy

Publication Date

2015

Organizations or Programs

CoMo Energy Challenge

This summary from a Better Buildings Residential Network peer exchange call focused on the benefits, challenges, messaging and imagery of different social media campaigns.

JEA Bill Insert

Author(s)

JEA

Publication Date

2014

Organizations or Programs

ShopSmart with JEA

Bill insert used by JEA to advertise their energy efficiency program.

Better Buildings Neighborhood Program Grantee Incentives

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

Atlanta SHINE,

Be SMART,

Beacon Communities Project,

BetterBuildings for Michigan,

BetterBuildings for Greensboro,

BetterBuildings Lowell Energy Upgrade,

Camden POWER - A Better Buildings Initiative,

CarrboroWISE,

City of Indianapolis Better Buildings Program,

Chapel Hill WISE,

CharlestonWISE,

Enhabit,

Community Alliance for Energy Efficiency (Cafe2),

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

DecaturWISE,

Efficiency Maine,

emPowerSBC,

Energize Phoenix,

EnergyFit Nevada,

Energy Impact Illinois,

EnergySmart,

Energy Upgrade California,

EnergyWorks,

Fayette County Better Buildings Initiative,

Greater Cincinnati Energy Alliance (GCEA),

Huntsville WISE,

Local Energy Alliance Program (LEAP),

Michigan Saves,

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton,

Richmond Regional Energy Alliance (RREA),

ShopSmart with JEA,

Solar and Energy Loan Fund (SELF),

Small Town Energy Program (STEP),

Wisconsin Energy Conservation Corporation (WECC),

Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Building Relationships with Financial Institutions

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

ShopSmart with JEA

In this video interview segment, Bruce Doeuck of JEA ShopSmart in Jacksonville, Florida, discusses the importance of building relationships with financial institutions.

Custom Messages for Specific Markets: Examples From JEA

Author(s)

JEA

Publication Date

2012

Organizations or Programs

ShopSmart with JEA

This presentation describes JEA's program and lessons learned about designing custom messages for specific markets.

Energy Efficiency Finance: New Horizons in the Southeast

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

ShopSmart with JEA

Case study highlighting the home performance lending program spearheaded by local utility JEA and JaxMetro Credit Union in Jacksonville, Florida. This program is one of the most successful in the Southeast Energy Efficiency Alliance's Community Consortium.

Facilitate Program Success by Responding to the Needs of Contractors

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

ShopSmart with JEA

In this video interview segment, Bruce Doeuck of JEA ShopSmart in Jacksonville, Florida, discusses the importance of responding to the needs of contractors.

Strategic Financing Partnerships Help Jacksonville Program Take Loans From Buydown to Uptake

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

ShopSmart with JEA

Find out how JEA successfully increased interest in its low-interest loan program beyond a short-term incentive.

Leveraging Partnerships with Faith-Based Organizations

Link(s)

Media |

Presentation |

Transcript

Author(s)

Rev. Fletcher Harper, GreenFaith,

Paul C. Raver, Jr., Green Market Solutions,

Alexis Chase, Georgia Interfaith Power & Light

Publication Date

2011

Organizations or Programs

Georgia Interfaith Power & Light's Power Wise,

GreenFaith,

Maryland Home Performance with ENERGY STAR,

New Jersey Home Performance with ENERGY STAR,

PSE&G Whole House Energy Efficiency Program

This webcast explores how faith-based organizations and their partners have used energy efficiency as an organizing motivator to upgrade the institutional building and then members' homes.

Maryland's Home Performance with ENERGY STAR’s "Review your Contractor"

Author(s)

Maryland's Home Performance with ENERGY STAR

Publication Date

2011

Organizations or Programs

Maryland Home Performance with ENERGY STAR

On Maryland's Home Performance with ENERGY STAR website, homeowners can review their contractor and experience. These customer reviews, along with contractors' accreditations and services, are published on the website as part of each contractor's information page. Users of the website can search for contractors and sort the results based on homeowner ratings and by geographical location.