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Community-Based Social Marketing Toolkit

Author(s)
U.S. Department of Energy
Publication Date
Organizations or Programs
Small Town Energy Program (STEP),
Baltimore Energy Challenge,
Efficiency Maine,
Energy Impact Illinois,
Efficiency Nova Scotia,
CoMo Energy Challenge,
Empower Chattanooga,
Somerville Energy Efficiency Now!,
PG&E,
Seattle City Light,
City of Fort Collins

This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

Tools & Calculators

Big Savers: Experiences and Recent History of Program Administrators Achieving High Levels of Electric Savings

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
Organizations or Programs
Arizona Public Service,
Northern States Power,
Commonwealth Edison Company (ComED),
Efficiency Vermont,
Energy Trust of Oregon,
Eversource Energy,
Fort Collins Utilities,
Narragansett Electric,
National Grid Massachusetts,
Otter Tail Power,
Pacific Gas and Electric,
Southern California Edison,
Seattle City Light,
Tucson Electric Power

Energy efficiency savings have grown substantially in the past ten years, and national leaders in program administration have emerged as savings levels have increased. This report reviews annual program performance for 14 leading energy efficiency program administrators, with a focus on costs, electricity savings, cost effectiveness, and portfolio design.

Publications

JEA Bill Insert

Author(s)
JEA
Publication Date
Organizations or Programs
ShopSmart with JEA

Bill insert used by JEA to advertise their energy efficiency program.

Program Materials

State Energy Efficiency Program Evaluation Inventory

Author(s)
U.S. Energy Information Administration
Publication Date
Organizations or Programs
AEP Ohio,
Alabama Power Company,
Alleghany Power,
Alliant-IPL,
Ameren Illinois Utilities,
Ameren Missouri,
Arkansas Oklahoma Gas Corporation,
Baltimore Gas & Electric Company,
Black Hills Energy,
Board of Public Utilities,
Bonneville Power Administration,
Centerpoint Energy Arkansas Gas,
Commonwealth Edison Company (ComED),
Consumers Energy Company,
Connecticut Energy Conservation Management Board,
Delaware Sustainable Energy Utility,
Delmarva Power & Light,
Detroit Edison Company,
Michigan Consolidated Gas Company,
Dominion North Carolina Power,
DP&L,
Duke Energy,
Duquesne Light,
Efficiency Maine,
Efficiency United,
Efficiency Vermont,
Empire District Electric Company,
Entergy Arkansas,
Entergy New Orleans,
Energy Trust of Oregon,
Eummot,
Florida Public Service Commission,
Hawaii Public Utilities Commission,
Idaho Power,
Kansas City Power & Light,
Long Island Power Authority (LIPA),
Louisiana Department of Natural Resources,
NSTAR,
National Grid,
Massachusetts Cape Light Compact,
Massachusetts Department Of Energy Resources,
Massachusetts Energy Efficiency Advisory Council,
Maryland Public Service Commission,
Metropolitan Edison Company,
Michigan Electric Cooperative Association,
Mid-American Energy,
Nevada Power Company,
New Hampshire Utilities,
Northwestern Energy,
New York State Energy Research and Development Authority (NYSERDA),
Oklahoma Corporation Commission,
Oklahoma Gas and Electric Company,
Pacific Power,
PacifiCorp,
Peco Energy Company,
Pennsylvania Electric Company,
Pepco,
PNM,
Potomac Edison,
PPL Electric Utilities,
Postal Regulatory Commission (PRC),
National Association of Regulatory Utility Commissioners (NARUC),
Progress Energy Carolinas,
Maryland Public Service Commission (PSC),
Pennsylvania Public Utility Commission,
Public Utilities Commission of Ohio (PUCO),
Puget Sound Energy,
Rhode Island Energy Efficiency and Resource Management,
RMP,
Rocky Mountain Power,
Salt River Project,
Sierra Pacific Power Company,
Southern Maryland Electric Cooperative (SMECO),
SourceGas Arkansas,
South Carolina Electric & Gas,
Southwestern Gas Corporation,
Southwestern Electric Power Company,
State Corporation Commission,
Tennessee Valley Authority (TVA),
Toledo Edison,
Ohio Edison,
United Illuminating,
West Pen Power Co,
Xcel Energy
For this inventory, EIA reviewed and catalogued 329 data sources containing state energy efficiency program evaluation results into an inventory. The focus of this inventory is to support the National Energy Modeling System (NEMS) and to research cost information in state-mandated energy efficiency program evaluations.
Publications

Behavioral Perspectives on Home Energy Audits: The Role of Auditors, Labels, Reports, and Audit Tools on Homeowner Decision-Making

Author(s)
Portland State University,
Research Into Action, Inc.,
Earth Advantage Institute
Publication Date
Organizations or Programs
Seattle City Light

This study focused on homeowner decision-making in response to home energy assessments, combined with the quality of the recommendations, the home energy assessment, and home energy labels. This report analyzes what assessments provide and what homeowners seem to want. It presents the results of a study of an existing home energy audit program pilot offered by Seattle City Light. From mid-2010 to late 2011, approximately 1,350 home energy assessments were completed in Seattle as part of Seattle City Light's program.

Publications

Better Buildings Neighborhood Program Grantee Incentives

Author(s)
U.S. Department of Energy
Publication Date
Organizations or Programs
Atlanta SHINE,
Be SMART,
Beacon Communities Project,
BetterBuildings for Michigan,
BetterBuildings for Greensboro,
BetterBuildings Lowell Energy Upgrade,
Camden POWER - A Better Buildings Initiative,
CarrboroWISE,
City of Indianapolis Better Buildings Program,
Chapel Hill WISE,
CharlestonWISE,
Enhabit,
Community Alliance for Energy Efficiency (Cafe2),
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
DecaturWISE,
Efficiency Maine,
emPowerSBC,
Energize Phoenix,
EnergyFit Nevada,
Energy Impact Illinois,
EnergySmart,
Energy Upgrade California,
EnergyWorks,
Fayette County Better Buildings Initiative,
Greater Cincinnati Energy Alliance (GCEA),
Huntsville WISE,
Local Energy Alliance Program (LEAP),
Michigan Saves,
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Richmond Regional Energy Alliance (RREA),
ShopSmart with JEA,
Solar and Energy Loan Fund (SELF),
Small Town Energy Program (STEP),
Wisconsin Energy Conservation Corporation (WECC),
Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Publications

Building Relationships with Financial Institutions

Author(s)
U.S. Department of Energy
Publication Date
Organizations or Programs
ShopSmart with JEA

In this video interview segment, Bruce Doeuck of JEA ShopSmart in Jacksonville, Florida, discusses the importance of building relationships with financial institutions.

Case Studies

Custom Messages for Specific Markets: Examples From JEA

Author(s)
JEA
Publication Date
Organizations or Programs
ShopSmart with JEA
This presentation describes JEA's program and lessons learned about designing custom messages for specific markets.
Program Presentations & Reports

Energy Efficiency Finance: New Horizons in the Southeast

Author(s)
U.S. Department of Energy
Publication Date
Organizations or Programs
ShopSmart with JEA
Case study highlighting the home performance lending program spearheaded by local utility JEA and JaxMetro Credit Union in Jacksonville, Florida. This program is one of the most successful in the Southeast Energy Efficiency Alliance's Community Consortium.
Case Studies