Communicate pertinent results of evaluations to program staff, partners, and stakeholders.

Publicize benefits and lessons learned resulting from your organization’s success in the market.

Communicate program results to contractor partners and workforce development stakeholders.

Develop processes to evaluate your organization’s strengths, weaknesses, and market position on a regular basis.

Implement marketing and outreach activities in coordination with other program components to generate demand for your program's services.

Create your program's branding guidelines and materials to elevate program visibility and support your marketing and outreach efforts.

Determine if enhancements to existing financing products or the development of new products are necessary to allow you to achieve your goals and objectives.

Develop a plan and metrics to evaluate the effectiveness of your marketing and outreach strategies.

Develop a marketing and outreach plan that details your strategies and tactics, workflows and timelines, staff roles and responsibilities, and budget.

Decide on priority target audience segments, messages, and incentives that will motivate customers.

Establish relationships with organizations that will assist with program marketing and outreach.

Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.

Develop contractor engagement, quality assurance, and workforce development plans that include strategies, workflow, timelines, and staff and partner roles and responsibilities.

Develop a strategy for communicating program impacts and benefits to key audiences to create and sustain support and engagement.

Establish relationships with contractors who will deliver program products and services, and with organizations that train and certify workers.