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Incentivize the action you want your customer to take

Successful programs know that it is not enough to get customers interested in their services. They know that homeowners that receive assessments but don’t undertake upgrades don’t receive the benefits of energy efficiency—and programs don’t get credit for energy savings. Instead of emphasizing...
Tips for Success

Provide customers with a single point of contact to help them through the upgrade process

While homeowners may be interested in the benefits of an energy upgrade, many are deterred from completing an upgrade project because of the complex and unknown process. Often, a significant portion of homeowners who receive energy assessments do not continue with the upgrades. As part of the Better...
Tips for Success

Help contractors understand the program’s financing options and benefits, so they can communicate to homeowners

Homeowners do not benefit from access to financing if they don’t know about or understand options available to them. Contractors are often the primary transaction point for selling upgrades, and many programs have found that ongoing collaboration with contractors through sales training, regular...
Tips for Success

Follow through with customers

Following up on leads that result from your marketing and outreach efforts quickly and consistently will help your program convert them from interested parties to satisfied customers. Many programs found a sizable drop-off in action if they or their contractors were not able to follow up within a...
Tips for Success

Promote financing as part of energy efficiency sales transactions

Low-cost financing for home energy upgrades does not increase customer demand for upgrades on its own. A comprehensive evaluation of over 140 programs across the United States found that homeowners must be sold on the benefits of home energy upgrades before financing can become valuable to them...
Tips for Success

Engage media to garner attention and credibility

Many successful programs found that getting media attention for their offerings and benefits helped add credibility to marketing efforts and expand their reach. By positioning "green" stories or home improvement mini-segments on local television or radio stations, they provided timely content that...
Tips for Success

Designing Effective Incentives to Drive Residential Retrofit Program Participation

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Austin Energy,
Efficiency Maine,
New Jersey Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
Efficiency Vermont

This webcast covers information about designing effective incentives to drive residential retrofit program participation.

Resource - Webcast

Leveraging Partnerships with Faith-Based Organizations

Author(s)
Rev. Fletcher Harper, GreenFaith,
Paul C. Raver, Jr., Green Market Solutions,
Alexis Chase, Georgia Interfaith Power & Light
Publication Date
2011
Organizations or Programs
Georgia Interfaith Power & Light's Power Wise,
GreenFaith,
Maryland Home Performance with ENERGY STAR,
New Jersey Home Performance with ENERGY STAR,
PSE&G Whole House Energy Efficiency Program
This webcast explores how faith-based organizations and their partners have used energy efficiency as an organizing motivator to upgrade the institutional building and then members' homes.
Resource - Webcast

How to Design and Market Energy Efficiency Programs to Specific Neighborhoods

Author(s)
Michelle Leigh, County of Volusia, Florida,
Andrea Petzel, City of Seattle, Washington,
Lilah Glick, Greater Cincinnati Energy Alliance
Publication Date
2011
Organizations or Programs
Community Power Works,
Volusia County,
FL,
Greater Cincinnati Energy Alliance (GCEA)

This webcast offers information on successful marketing strategies, as well as design considerations and market research insights for creating and marketing successful projects in specific neighborhoods.

Resource - Webcast

Marketing, Communication, and Outreach: Lessons Learned In and Outside Energy Efficiency

Author(s)
U.S. Department of Energy,
Lawrence Berkeley National Laboratory,
Booz Allen Hamilton, Inc.,
Clean Energy Solutions, Inc.,
Local Energy Alliance Program
Publication Date
2010
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA),
Local Energy Alliance Program (LEAP),
Southeast Energy Efficiency Alliance (SEEA)

This webcast presents lessons learned in marketing, communication, and outreach, including lessons related to marketing plans.

Resource - Webcast

Quality Assurance Strategies

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This peer exchange call summary focused on the challenges and effective combinations of quality assurance strategies.

Resource - Topical Presentations

Leveraging Service Calls and Emergency Repairs for Energy Efficiency Marketing

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This summary from a Better Buildings Residential Network peer exchange call focused on driving demand for energy efficiency by leveraging service calls and emergency repairs.

Resource - Topical Presentations

Programs: Operating as a Prime Contractor

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
SustainableWorks,
Greater Cincinnati Energy Alliance (GCEA),
CharlestonWISE

This summary from a Better Buildings Residential Network peer exchange call focused on the challenges, strategies and advantages of  operating as a prime contractor.

Resource - Topical Presentations

Unique Fee-for-Service Revenues

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This peer exchange call summary focused on unique fee-for-service revenues as related to program sustainability.

Resource - Topical Presentations

Better Buildings Program: Brands & Websites

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
BetterBuildings for Michigan,
CharlestonWISE,
Enhabit,
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
Efficiency Maine,
emPowerSBC,
Energize Bedford,
Energize Phoenix,
EnergySmart Colorado,
Energy Upgrade California,
EnergyWorks,
Greater Cincinnati Energy Alliance (GCEA),
Green Madison,
BetterBuildings Lowell Energy Upgrade,
Milwaukee Energy Efficiency (Me2),
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New Hampshire BetterBuildings,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Resource - Topical Presentations

Better Buildings Residential Network Social Media Toolkit

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA),
New York State Energy Research and Development Authority (NYSERDA),
Austin Energy,
Efficiency Nova Scotia,
Enhabit,
EnergyFit Nevada

The Better Buildings Residential Network Social Media toolkit can be used to help residential energy efficiency programs learn to engage potential customers through social media. Social media can build brand awareness concerning home energy upgrades and the entities working on them, which can lead to more energy upgrade projects taking place in the long run. This toolkit will help program managers and their staff with decisions like what social media works best for various program needs. When aligned with other marketing and outreach efforts, social media can be a useful tool in attracting home energy upgrade customers. Note that social media changes constantly, so users of this toolkit need to regularly reassess their methods and review results to ensure goals are being met.

Resource - Tools & Calculators

The Energy Efficiency Market in the Greater Cincinnati Region: Energy Savings Potential and Strategies to Improve Performance of Residential and Nonprofit Buildings

Author(s)
American Council for an Energy-Efficient Economy,
University of Cincinnati Economics Center
Publication Date
2011
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This report analyzes the energy efficiency opportunity presented to the greater Cincinnati region. Analysis of the region and the Greater Cincinnati Energy Alliance (GCEA) programs shows potential energy cost savings, including positive cash flow from energy cost savings that consistently exceed loan payments, for both residential and nonprofit participants. Investment in energy efficiency could make counties more competitive, create jobs, reduce pollution, and help homeowners and nonprofits make cross-cutting building improvements.

Resource - Publications

Best Practices for Energy Retrofit Program Design: Business Models Recommendations

Author(s)
Home Performance Resource Center
Publication Date
2010
Organizations or Programs
Austin Energy,
Long Island Green Homes,
New Jersey Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
Enhabit

This paper, which is based on detailed case studies of nine existing state and local programs, presents recommendations for energy upgrade programs to facilitate industry growth and support contractor business models.

Resource - Publications

Reactions to the Residential Retrofit Roundtable Recommendations

Author(s)
Richard Faesy and Chris Kramer, Energy Futures Group (Prepared for the Energy Foundation)
Publication Date
2013
Organizations or Programs
Enhabit,
Michigan Saves,
BetterBuildings for Michigan,
Local Energy Alliance Program (LEAP),
NeighborWorks H.E.A.T. Squad,
Energy Works,
Keystone Home Energy Loan Program (HELP),
Efficiency Maine,
Greater Cincinnati Energy Alliance (GCEA)

This report explores the approaches and research needs identified in the Building Retrofit Industry and Market (BRIM) Initiative through in-depth discussion with residential energy upgrade experts including a discussion of Marketing & Outreach and the program/contractor interface.

Resource - Publications

Partnering with Utilities and Other Ratepayer-Funded Energy Efficiency Program Administrators

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
Colorado ENERGY STAR Homes,
Connecticut Neighbor to Neighbor Energy Challenge,
Silicon Valley Energy Watch Program,
The Home Energy Rebate Option,
New Jersey Home Performance with ENERGY STAR,
Efficiency Vermont,
Energy Trust of Oregon,
New York State Energy Research and Development Authority (NYSERDA)
The objective of this document is to help state and local governments understand the role of program administrators (PAs) and assist them in developing successful partnerships with utility and other energy efficiency PAs. The majority of this paper presents information on partnering and leveraging current energy efficiency activities. However, it also includes information for governments in areas without active PAs, as well as an appendix with a case study describing how state and local governments can fill gaps and administer programs in the absence of a PA.
Resource - Publications

Better Buildings Neighborhood Program Grantee Incentives

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Atlanta SHINE,
Be SMART,
Beacon Communities Project,
BetterBuildings for Michigan,
BetterBuildings for Greensboro,
BetterBuildings Lowell Energy Upgrade,
Camden POWER - A Better Buildings Initiative,
CarrboroWISE,
City of Indianapolis Better Buildings Program,
Chapel Hill WISE,
CharlestonWISE,
Enhabit,
Community Alliance for Energy Efficiency (Cafe2),
Community Power Works,
Connecticut Neighbor to Neighbor Energy Challenge,
DecaturWISE,
Efficiency Maine,
emPowerSBC,
Energize Phoenix,
EnergyFit Nevada,
Energy Impact Illinois,
EnergySmart,
Energy Upgrade California,
EnergyWorks,
Fayette County Better Buildings Initiative,
Greater Cincinnati Energy Alliance (GCEA),
Huntsville WISE,
Local Energy Alliance Program (LEAP),
Michigan Saves,
Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),
NeighborWorks H.E.A.T. Squad,
New York State Energy Research and Development Authority (NYSERDA),
reEnergize,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton,
Richmond Regional Energy Alliance (RREA),
ShopSmart with JEA,
Solar and Energy Loan Fund (SELF),
Small Town Energy Program (STEP),
Wisconsin Energy Conservation Corporation (WECC),
Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Resource - Publications

Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

New Jersey's Clean Energy Program: Community Engagement as a Driver for Energy Efficiency

Author(s)
Chris Badger, Vermont Energy Investment Corporation
Publication Date
2012
Organizations or Programs
New Jersey Home Performance with ENERGY STAR
This presentation describes the New Jersey Clean Energy program and lessons learned on community engagement as a driver of demand.
Resource - Program Presentations & Reports

What's Working in Residential Energy Efficiency Upgrade Programs: Greater Cincinnati Energy Alliance

Author(s)
Andy Holzhauser, Greater Cincinnati Energy Alliance
Publication Date
2011
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
Presentation on the organization, funding structure, and market focus of the Greater Cincinnati Energy Alliance.
Resource - Program Presentations & Reports

Keeping It Simple from the Customer's Perspective - Greater Cincinnati Energy Alliance

Author(s)
Greater Cincinnati Energy Alliance
Publication Date
2012
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
Presentation describing the Greater Cincinnati Energy Alliance program and tactics used to drive demand and enhance service delivery to make the program simpler for customers.
Resource - Program Presentations & Reports

New Jersey's Clean Energy Program: Making it Work for Contractors & Programs

Author(s)
New Jersey Clean Energy
Publication Date
2014
Organizations or Programs
New Jersey Home Performance with ENERGY STAR

This presentation provides an overview of New Jersey Clean Energy's approach to contractor engagement, including contractor participation requirements, procedures for quality assurance and quality control, production incentives, training procedures, and an online contractor portal.

Resource - Program Materials

Greater Cincinnati Energy Alliance 2012 Green Business Award

Author(s)
Greater Cincinnati Energy Alliance
Publication Date
2012
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
This article promotes the Greater Cincinnati Energy Alliance's 2012 U.S. Green Building Council /Business Courier Green Business Award for Education/Outreach Ð Nonprofit. The award celebrated the program's outreach approach of reaching out to homeowners directly through community engagement and neighborhood canvassing.
Resource - Program Materials

Greater Cincinnati Energy Alliance: Strategic Plan

Author(s)
Greater Cincinnati Energy Alliance
Publication Date
2011
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
This strategic plan describes the goals, objectives, market, and business model for the Greater Cincinnati Energy Alliance's energy efficiency program and service offerings.
Resource - Program Materials

Ivy Knoll Senior Retirement Community Invests with PACE

Author(s)
Greater Cincinnati Energy Alliance
Publication Date
2016
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

Ivy Knoll Senior Retirement Community used PACE financing to make significant building improvements of systems that were outdated or energy inefficient. Through PACE financing, Ivy Knoll management was able to select improvements that had the highest energy savings but also came with higher upfront costs for the 7-story, all-electric building.

Resource - Case Studies

Early Investment in Infrastructure is a Key to Success

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

In this video interview segment, Andy Holzhauser of Greater Cincinnati Energy Alliance discusses the importance of making early investments in infrastructure (i.e., staff and technology).

Resource - Case Studies

Content Type

  • Resource (24)
  • Tips for Success (6)

Resource Type

Program Components

  • Market Position & Business Model (6)
  • Program Design & Customer Experience (7)
  • Evaluation & Data Collection (2)
  • Marketing & Outreach (13)
  • Financing (4)
  • Contractor Engagement & Workforce Development (2)

Program Design Phases

  • Overview (5)
  • Strategy Development (18)
  • Planning (17)
  • Implementation (21)
  • Evaluation (8)

States or Territories

  • Alabama (1)
  • Arizona (1)
  • California (1)
  • Colorado (4)
  • Connecticut (1)
  • Florida (3)
  • Louisiana (1)
  • Maine (1)
  • Michigan (3)
  • Nevada (1)
  • New Jersey (4)
  • New York (1)
  • Ohio (18)
  • Oregon (5)
  • Pennsylvania (1)
  • South Carolina (1)
  • Texas (3)
  • Vermont (1)
  • Virginia (1)
  • Washington (1)

Organizations or Programs

  • Enhabit (64)
  • Energy Upgrade California (49)
  • New York State Energy Research and Development Authority (NYSERDA) (45)
  • Efficiency Maine (37)
  • Austin Energy (34)
  • Michigan Saves (28)
  • Local Energy Alliance Program (LEAP) (26)
  • RePower Bainbridge (25)
  • Efficiency Vermont (24)
  • (-) Greater Cincinnati Energy Alliance (GCEA) (24)
  • Elevate Energy (23)
  • Energy Impact Illinois (23)
  • EnergySmart Colorado (23)
  • RePower Kitsap (22)
  • Community Power Works (21)
  • RePower Bremerton (21)
  • Connecticut Neighbor to Neighbor Energy Challenge (20)
  • EnergySmart (20)
  • EnergyWorks (20)
  • Southeast Energy Efficiency Alliance (SEEA) (16)
  • Keystone Home Energy Loan Program (HELP) (15)
  • NeighborWorks H.E.A.T. Squad (15)
  • BetterBuildings for Michigan (13)
  • Focus on Energy (12)
  • Energize Phoenix (11)
  • Energize Connecticut (9)
  • Energy Trust of Oregon (9)
  • Mass Save (9)
  • BetterBuildings for Greensboro (8)
  • Denver Energy Challenge (8)
  • NOLA WISE (8)
  • Sacramento Municipal Utility District (SMUD) (8)
  • ShopSmart with JEA (8)
  • Arizona Public Service (APS) (7)
  • Be SMART (7)
  • Long Island Green Homes (7)
  • Milwaukee Energy Efficiency (Me2) (7)
  • National Grid (7)
  • NeighborWorks of Western Vermont (7)
  • Texas LoanSTAR (7)
  • CharlestonWISE (6)
  • Efficiency Nova Scotia (6)
  • Energy Outreach Colorado (6)
  • (-) New Jersey Home Performance with ENERGY STAR (6)
  • reEnergize (6)
  • Build It Green (5)
  • Cambridge Energy Alliance (5)
  • Community Energy Challenge (5)
  • emPowerSBC (5)
  • Energize New York (5)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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