U.S. Department of Energy Energy Efficiency & Renewable Energy U.S. Department of Energy Energy Efficiency & Renewable Energy

Resource Library

Author: U.S. Department of Energy
Publication Date: 2015

This summary from a Better Buildings Residential Network peer exchange call focused on how pet-based marketing can promote residential energy efficiency.

Author: Dave Hatchimonji, EnergySmart
Publication Date: 2014

Overview of lessons learned from EnergySmart Colorado's energy advisor model.

Author: EnergySmart
Publication Date: 2014

This marketing plan describes a social mobilization approach that leverages social networking, including social media, and word-of-mouth marketing to raise awareness and drive customers to program services. It provides strategies and tactics to target audiences most likely to participate, building on market research and audience segmentation to develop a message platform specifically designed to address their key motivating factors and barriers.

Author: Navigant, Inc. (Prepared for Boulder County)
Publication Date: 2012

This progress report provides community members and others interested in EnergySmart with a clear snapshot of its progress. The report also provides a timeline of energy efficiency policies and programs in Boulder County.

Author: U.S. Department of Energy
Publication Date: 2011

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Author: EnergySmart
Publication Date: 2011

Example of an implementation plan developed by EnergySmart Colorado at the beginning of the implementation of its Better Buildings Neighborhood Program.

Author: U.S. Department of Energy
Publication Date: 2011

This presentation provides a list of resources and tips for running a social media campaign.

Author: Eagle County, Colorado
Publication Date: 2010

This is a sample request for proposals (RFP) from Eagle County, Colorado, for marketing services.