This presentation includes examples of 16 programs' creative marketing materials. The Better Buildings Residential Network held a March Madness tournament to find the most creative residential energy efficiency messages during March Peer Exchange Calls. Sixteen marketing campaigns were featured in a bracket challenge on the calls, and participants made their picks. Residential Network member the Fuel Fund of Maryland was chosen as the winning message for its Watt Watchers campaign.
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REEO Multifamily Energy Efficiency Retrofits: Barriers and Opportunities Webinar
This webinar covers the Multifamily Energy Efficiency Retrofits: Barriers and Opportunities for Deep Energy Savings report published in 2016.n
The Community Power Works program in Seattle, WA uses a program dashboard to track progress against targets. This is an example dashboard from March 2015, which is updated on a monthly basis with progress toward goals for sign-ups, energy audits, home energy upgrades, and energy savings.
This infographic illustrates program accomplishments between 2011 and 2014.
Bill insert used by JEA to advertise their energy efficiency program.
RePower helped consumers access aggregated information about financing and rebates by compiling a customer-friendly guide to all utility and non-utility incentives in its service area.
Collaboration and Consensus Building in States to Support Energy Efficiency as a Resource
Furthering Your Local Governments' Energy Efficiency Goals: Part 1 - Getting Support From Local Leaders
This webcast shares useful and effective strategies for getting local leaders to support local government's energy efficiency goals.
How to Design and Market Energy Efficiency Programs to Specific Neighborhoods
This webcast offers information on successful marketing strategies, as well as design considerations and market research insights for creating and marketing successful projects in specific neighborhoods.