Resources | Residential Program Guide

Community-Based Social Marketing

Link(s)

Presentation 1 |

Presentation 2 |

Presentation 3

Author(s)

State and Local Energy Efficiency Action Network

Publication Date

2014

Organizations or Programs

Small Town Energy Program (STEP)

This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.

The Small Town Energy Program (STEP) Final Technical Report

Author(s)

Small Town Energy Program

Publication Date

2013

Organizations or Programs

Small Town Energy Program (STEP)

STEP was developed with a mission to "create a model community energy transformation program that serves as a roadmap for other small towns across the U.S." This final technical report summarizes the program's comprehensive energy evaluations for homes.

Tool Kit Framework: Small Town University Energy Program (STEP)

Author(s)

The Town of University Park,,

Maryland

Publication Date

2013

Organizations or Programs

Small Town Energy Program (STEP)

An assembly of all the key elements that went into the design and delivery of STEP -- formerly STEP-UP, a University Park, Maryland, Better Buildings Neighborhood Program partner.

Better Buildings Neighborhood Program Grantee Incentives

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

Atlanta SHINE,

Be SMART,

Beacon Communities Project,

BetterBuildings for Michigan,

BetterBuildings for Greensboro,

BetterBuildings Lowell Energy Upgrade,

Camden POWER - A Better Buildings Initiative,

CarrboroWISE,

City of Indianapolis Better Buildings Program,

Chapel Hill WISE,

CharlestonWISE,

Enhabit,

Community Alliance for Energy Efficiency (Cafe2),

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

DecaturWISE,

Efficiency Maine,

emPowerSBC,

Energize Phoenix,

EnergyFit Nevada,

Energy Impact Illinois,

EnergySmart,

Energy Upgrade California,

EnergyWorks,

Fayette County Better Buildings Initiative,

Greater Cincinnati Energy Alliance (GCEA),

Huntsville WISE,

Local Energy Alliance Program (LEAP),

Michigan Saves,

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton,

Richmond Regional Energy Alliance (RREA),

ShopSmart with JEA,

Solar and Energy Loan Fund (SELF),

Small Town Energy Program (STEP),

Wisconsin Energy Conservation Corporation (WECC),

Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Small Towns: Unique Markets and Messages

Author(s)

Chuck Wilson, Small Town Energy Program

Publication Date

2012

Organizations or Programs

Small Town Energy Program (STEP)

This presentation describes STEP-UP Maryland's program and lessons learned about designing custom messages for specific markets.

Behaving Ourselves: How Behavior Change Insights Are Being Applied to Energy Efficiency Programs

Author(s)

Kira Ashby, Consortium for Energy Efficiency,

Monica Nevius, New York State Energy Research and Development Authority,

Bruce Ceniceros, Sacramento Municipal Utility District

Publication Date

2010

Organizations or Programs

Pepco Holdings' Home Performance with Energy Audits Program,

Energy Trust of Oregon,

Public Service of New Hampshire,

PSE&G Whole House Energy Efficiency Program,

FortisBC’s 20/20 Challenge Program,

Focus on Energy

This paper describes a wide variety of behavior change insights potentially applicable to the energy efficiency program context, provides examples of efficiency programs that have applied these insights, and explores some untapped opportunities to achieve energy savings through behavior change.