Resources | Residential Program Guide

Community-Based Social Marketing in Fort Collins

Author(s)

U.S. Department of Energy

Publication Date

2017

Organizations or Programs

City of Fort Collins Utilities

The City of Fort Collins, Colorado increased the number of homes that are energy efficient through the use of community-based social marketing. Strategies to maximize impact included identifying neighborhoods based on data analysis, simplifying the process for completing upgrades, and using trusted messengers for delivery of tailored messages on energy efficiency services.

Demonstration of Energy & Efficiency Developments (DEED) Grant Agreement Fort Collins Utilities

Author(s)

Fort Collins Utilities

Publication Date

2017

Organizations or Programs

City of Fort Collins Utilities

Fort Collins Utilities and partners, Platte River Power Authority (PRPA) and CLEAResult, launched Efficiency Works-Home program, the Efficiency Works- Neighborhoods (EW-N) Pilot. The Pilot is a new model of Utility Energy Efficiency conservation program that is designed for the scale and comprehensiveness of EE and renewables needed to meet the City of Fort Collins Climate Action Plan in the existing home sector.

Community-Based Social Marketing

Link(s)

Presentation 1 |

Presentation 2 |

Presentation 3

Author(s)

State and Local Energy Efficiency Action Network

Publication Date

2014

Organizations or Programs

Small Town Energy Program (STEP)

This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.

Tool Kit Framework: Small Town University Energy Program (STEP)

Author(s)

The Town of University Park,,

Maryland

Publication Date

2013

Organizations or Programs

Small Town Energy Program (STEP)

An assembly of all the key elements that went into the design and delivery of STEP -- formerly STEP-UP, a University Park, Maryland, Better Buildings Neighborhood Program partner.

Better Buildings Neighborhood Program Grantee Incentives

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

Atlanta SHINE,

Be SMART,

Beacon Communities Project,

BetterBuildings for Michigan,

BetterBuildings for Greensboro,

BetterBuildings Lowell Energy Upgrade,

Camden POWER - A Better Buildings Initiative,

CarrboroWISE,

City of Indianapolis Better Buildings Program,

Chapel Hill WISE,

CharlestonWISE,

Enhabit,

Community Alliance for Energy Efficiency (Cafe2),

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

DecaturWISE,

Efficiency Maine,

emPowerSBC,

Energize Phoenix,

EnergyFit Nevada,

Energy Impact Illinois,

EnergySmart,

Energy Upgrade California,

EnergyWorks,

Fayette County Better Buildings Initiative,

Greater Cincinnati Energy Alliance (GCEA),

Huntsville WISE,

Local Energy Alliance Program (LEAP),

Michigan Saves,

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton,

Richmond Regional Energy Alliance (RREA),

ShopSmart with JEA,

Solar and Energy Loan Fund (SELF),

Small Town Energy Program (STEP),

Wisconsin Energy Conservation Corporation (WECC),

Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Small Towns: Unique Markets and Messages

Author(s)

Chuck Wilson, Small Town Energy Program

Publication Date

2012

Organizations or Programs

Small Town Energy Program (STEP)

This presentation describes STEP-UP Maryland's program and lessons learned about designing custom messages for specific markets.