This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

This report, informed by leading research and real-world examples, highlights practical online and in-person tactics that contractors can use to promote social interaction and social comparison among homeowners to make energy upgrades a "must-have" in U.S. homes.

This Guide is designed to help state and local policymakers to take full advantage of new policy developments by providing them with a comprehensive set of tools to support launching or accelerating residential energy efficiency programs. The Guide focuses on four categories of policies that have proven particularly effective in providing a framework within which residential energy efficiency programs can thrive: incentives and financing, making the value of energy efficiency visible in the real estate market, data access and standardization, and supporting utility system procurement of energy efficiency.

Illinois Home Performance provides co-branding opportunities for participating contractors, including co-branding on program marketing materials.

This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

This webcast covers information about designing effective incentives to drive residential retrofit program participation.

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.