Resources | Residential Program Guide

Better Buildings Residential Network Social Media Toolkit

Author(s)

U.S. Department of Energy

Publication Date

2015

Organizations or Programs

Greater Cincinnati Energy Alliance (GCEA),

New York State Energy Research and Development Authority (NYSERDA),

Austin Energy,

Efficiency Nova Scotia,

Enhabit,

EnergyFit Nevada

The Better Buildings Residential Network Social Media toolkit can be used to help residential energy efficiency programs learn to engage potential customers through social media. Social media can build brand awareness concerning home energy upgrades and the entities working on them, which can lead to more energy upgrade projects taking place in the long run. This toolkit will help program managers and their staff with decisions like what social media works best for various program needs. When aligned with other marketing and outreach efforts, social media can be a useful tool in attracting home energy upgrade customers. Note that social media changes constantly, so users of this toolkit need to regularly reassess their methods and review results to ensure goals are being met.

Collaborating With Utilities on Residential Energy Efficiency

Author(s)

U.S. Department of Energy

Publication Date

2014

Organizations or Programs

Local Energy Alliance Program (LEAP),

EnergyWorks

This summary from a Better Buildings Residential Network peer exchange call focused on how a residential energy efficiency program can work with, for or as utilities.

New Jersey's Clean Energy Program: Making it Work for Contractors & Programs

Author(s)

New Jersey Clean Energy

Publication Date

2014

Organizations or Programs

New Jersey Home Performance with ENERGY STAR

This presentation provides an overview of New Jersey Clean Energy's approach to contractor engagement, including contractor participation requirements, procedures for quality assurance and quality control, production incentives, training procedures, and an online contractor portal.

In the City of Brotherly Love, Sharing Know-How Leads to Sustainability

Author(s)

U.S. Department of Energy

Publication Date

2013

Organizations or Programs

EnergyWorks

Philadelphia EnergyWorks helped sustain future programs by sharing marketing insights and program data with a local utility partner.

Mastermind Session: EnergyWorks Philadelphia

Author(s)

U.S. Department of Energy

Publication Date

2013

Organizations or Programs

EnergyWorks

This peer exchange call summary focused on loan product structure and using market research to identify candidates for upgrades of occupied commercial buildings.

Partnering with Utilities and Other Ratepayer-Funded Energy Efficiency Program Administrators

Author(s)

U.S. Department of Energy

Publication Date

2013

Organizations or Programs

Colorado ENERGY STAR Homes,

Connecticut Neighbor to Neighbor Energy Challenge,

Silicon Valley Energy Watch Program,

The Home Energy Rebate Option,

New Jersey Home Performance with ENERGY STAR,

Efficiency Vermont,

Energy Trust of Oregon,

New York State Energy Research and Development Authority (NYSERDA)

The objective of this document is to help state and local governments understand the role of program administrators (PAs) and assist them in developing successful partnerships with utility and other energy efficiency PAs. The majority of this paper presents information on partnering and leveraging current energy efficiency activities. However, it also includes information for governments in areas without active PAs, as well as an appendix with a case study describing how state and local governments can fill gaps and administer programs in the absence of a PA.

Better Buildings Neighborhood Program Grantee Incentives

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

Atlanta SHINE,

Be SMART,

Beacon Communities Project,

BetterBuildings for Michigan,

BetterBuildings for Greensboro,

BetterBuildings Lowell Energy Upgrade,

Camden POWER - A Better Buildings Initiative,

CarrboroWISE,

City of Indianapolis Better Buildings Program,

Chapel Hill WISE,

CharlestonWISE,

Enhabit,

Community Alliance for Energy Efficiency (Cafe2),

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

DecaturWISE,

Efficiency Maine,

emPowerSBC,

Energize Phoenix,

EnergyFit Nevada,

Energy Impact Illinois,

EnergySmart,

Energy Upgrade California,

EnergyWorks,

Fayette County Better Buildings Initiative,

Greater Cincinnati Energy Alliance (GCEA),

Huntsville WISE,

Local Energy Alliance Program (LEAP),

Michigan Saves,

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton,

Richmond Regional Energy Alliance (RREA),

ShopSmart with JEA,

Solar and Energy Loan Fund (SELF),

Small Town Energy Program (STEP),

Wisconsin Energy Conservation Corporation (WECC),

Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Contractor Sales Training

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

EnergyWorks,

Efficiency Maine,

BetterBuildings for Michigan

This peer exchange call summary focused on sales training assistance programs for contractors.

Energy Efficiency Residential Marketing Keep it Simple. Keep it Focused.

Author(s)

Nancy L. Hohns, EnergyWorks

Publication Date

2012

Organizations or Programs

EnergyWorks

This presentation describes the brand, messaging strategy, and campaign tactics used by Philadelphia EnergyWorks to reach its target audience.

EnergyWorks Grabs Attention in Calm and Stormy Weather with Intuitive Ads

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

EnergyWorks

EnergyWorks' phased marketing campaign appeals to Philadelphia homeowners based on the current weather conditions.

Marketing and Outreach Partnerships

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

EnergyWorks

In this video interview segment, Liz Robinson with EnergyWorks in Philadelphia, Pennsylvania, talks about the faith-based partnerships EnergyWorks developed to help promote the program.

New Jersey's Clean Energy Program: Community Engagement as a Driver for Energy Efficiency

Author(s)

Chris Badger, Vermont Energy Investment Corporation

Publication Date

2012

Organizations or Programs

New Jersey Home Performance with ENERGY STAR

This presentation describes the New Jersey Clean Energy program and lessons learned on community engagement as a driver of demand.

Partnering to Offer Comprehensive Training

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

EnergyWorks

This video describes the partnerships that EnergyWorks in Philadelphia established to offer classroom, lab, and in-field training to technicians to help them enter the home performance market.

Promising Approaches to Accelerate Workforce Development for Building Energy Upgrades

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

Austin Energy,

BetterBuildings Lowell Energy Upgrade,

BetterBuildings for Michigan,

Connecticut Neighbor to Neighbor Energy Challenge,

Efficiency Maine,

EnergySmart Colorado,

Energy Upgrade California,

EnergyWorks,

EnergyWorks KC,

Fayette County Better Buildings Initiative,

Greater Cincinnati Energy Alliance (GCEA),

NeighborWorks H.E.A.T. Squad,

New York State Energy Research and Development Authority (NYSERDA)

This fact sheet provides promising approaches for Better Buildings programs seeking to accelerate workforce development to support building energy upgrades. These approaches are organized by estimated level of effort and include rough estimates of cost ranges for implementation.

Training a Workforce to Meet Local Needs

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

EnergyWorks

This video provides an overview of training a local workforce to meet program needs, including meeting the needs of local contractors for new hires.

Better Buildings Program: Brands & Websites

Author(s)

U.S. Department of Energy

Publication Date

2011

Organizations or Programs

BetterBuildings for Michigan,

CharlestonWISE,

Enhabit,

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

Efficiency Maine,

emPowerSBC,

Energize Bedford,

Energize Phoenix,

EnergySmart Colorado,

Energy Upgrade California,

EnergyWorks,

Greater Cincinnati Energy Alliance (GCEA),

Green Madison,

BetterBuildings Lowell Energy Upgrade,

Milwaukee Energy Efficiency (Me2),

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New Hampshire BetterBuildings,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Leveraging Partnerships with Faith-Based Organizations

Link(s)

Media |

Presentation |

Transcript

Author(s)

Rev. Fletcher Harper, GreenFaith,

Paul C. Raver, Jr., Green Market Solutions,

Alexis Chase, Georgia Interfaith Power & Light

Publication Date

2011

Organizations or Programs

Georgia Interfaith Power & Light's Power Wise,

GreenFaith,

Maryland Home Performance with ENERGY STAR,

New Jersey Home Performance with ENERGY STAR,

PSE&G Whole House Energy Efficiency Program

This webcast explores how faith-based organizations and their partners have used energy efficiency as an organizing motivator to upgrade the institutional building and then members' homes.

Low-Interest Rates Entice Philadelphians to Reach for the Stars

Author(s)

U.S. Department of Energy

Publication Date

2011

Organizations or Programs

EnergyWorks

Outlines Philadelphia's EnergyWorks program's use of low-interest loans to incentivize homeowners by tying the interest rate to the number of energy efficiency measures incorporated into the home.

Best Practices for Energy Retrofit Program Design: Business Models Recommendations

Author(s)

Home Performance Resource Center

Publication Date

2010

Organizations or Programs

Austin Energy,

Long Island Green Homes,

New Jersey Home Performance with ENERGY STAR,

New York State Energy Research and Development Authority (NYSERDA),

Enhabit

This paper, which is based on detailed case studies of nine existing state and local programs, presents recommendations for energy upgrade programs to facilitate industry growth and support contractor business models.

Designing Effective Incentives to Drive Residential Retrofit Program Participation

Link(s)

Media |

Presentation |

Transcript

Author(s)

U.S. Department of Energy

Publication Date

2010

Organizations or Programs

Austin Energy,

Efficiency Maine,

New Jersey Home Performance with ENERGY STAR,

New York State Energy Research and Development Authority (NYSERDA),

Efficiency Vermont

This webcast covers information about designing effective incentives to drive residential retrofit program participation.

Request for Proposals for the EnergyWorks Public Information and Marketing Campaign for the City of Philadelphia

Author(s)

City of Philadelphia, Pennsylvania

Publication Date

2010

Organizations or Programs

EnergyWorks

This is a sample request for proposals (RFP) from Philadelphia, Pennsylvania, for public information and marketing support.