Resources | Residential Program Guide

Community-Based Social Marketing Toolkit

Author(s)

U.S. Department of Energy

Publication Date

2017

Organizations or Programs

Small Town Energy Program (STEP),

Baltimore Energy Challenge,

Efficiency Maine,

Energy Impact Illinois,

Efficiency Nova Scotia,

CoMo Energy Challenge,

Empower Chattanooga,

Somerville Energy Efficiency Now!,

PG&E,

Seattle City Light,

City of Fort Collins

This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

Rainbows and Leprechauns: Finding Gold in Partnerships

Author(s)

U.S. Department of Energy

Publication Date

2016

Organizations or Programs

Baltimore Energy Challenge,

Energy Upgrade California

This summary from a Better Buildings Residential Network peer exchange call focused on how to assess, reassess, and initiate organization partnerships.

Collaborating With Utilities on Residential Energy Efficiency

Author(s)

U.S. Department of Energy

Publication Date

2014

Organizations or Programs

Local Energy Alliance Program (LEAP),

EnergyWorks

This summary from a Better Buildings Residential Network peer exchange call focused on how a residential energy efficiency program can work with, for or as utilities.

Chapel Hill WISE Probationary Policy for Contractors

Author(s)

Chapel Hill WISE

Publication Date

2013

Organizations or Programs

Chapel Hill WISE

Chapel Hill WISE created this policy to establish a standard procedure for corrective action and dismissal for contractors. The policy lists standards that contractors are expected to meet, and procedures that the program follows to review concerns, place contractors on probation, and dismiss those who are unable to resolve identified issues.

In the City of Brotherly Love, Sharing Know-How Leads to Sustainability

Author(s)

U.S. Department of Energy

Publication Date

2013

Organizations or Programs

EnergyWorks

Philadelphia EnergyWorks helped sustain future programs by sharing marketing insights and program data with a local utility partner.

Mastermind Session: EnergyWorks Philadelphia

Author(s)

U.S. Department of Energy

Publication Date

2013

Organizations or Programs

EnergyWorks

This peer exchange call summary focused on loan product structure and using market research to identify candidates for upgrades of occupied commercial buildings.

Better Buildings Neighborhood Program Grantee Incentives

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

Atlanta SHINE,

Be SMART,

Beacon Communities Project,

BetterBuildings for Michigan,

BetterBuildings for Greensboro,

BetterBuildings Lowell Energy Upgrade,

Camden POWER - A Better Buildings Initiative,

CarrboroWISE,

City of Indianapolis Better Buildings Program,

Chapel Hill WISE,

CharlestonWISE,

Enhabit,

Community Alliance for Energy Efficiency (Cafe2),

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

DecaturWISE,

Efficiency Maine,

emPowerSBC,

Energize Phoenix,

EnergyFit Nevada,

Energy Impact Illinois,

EnergySmart,

Energy Upgrade California,

EnergyWorks,

Fayette County Better Buildings Initiative,

Greater Cincinnati Energy Alliance (GCEA),

Huntsville WISE,

Local Energy Alliance Program (LEAP),

Michigan Saves,

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton,

Richmond Regional Energy Alliance (RREA),

ShopSmart with JEA,

Solar and Energy Loan Fund (SELF),

Small Town Energy Program (STEP),

Wisconsin Energy Conservation Corporation (WECC),

Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Contractor Sales Training

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

EnergyWorks,

Efficiency Maine,

BetterBuildings for Michigan

This peer exchange call summary focused on sales training assistance programs for contractors.

Energy Efficiency Residential Marketing Keep it Simple. Keep it Focused.

Author(s)

Nancy L. Hohns, EnergyWorks

Publication Date

2012

Organizations or Programs

EnergyWorks

This presentation describes the brand, messaging strategy, and campaign tactics used by Philadelphia EnergyWorks to reach its target audience.

EnergyWorks Grabs Attention in Calm and Stormy Weather with Intuitive Ads

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

EnergyWorks

EnergyWorks' phased marketing campaign appeals to Philadelphia homeowners based on the current weather conditions.

Marketing and Outreach Partnerships

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

EnergyWorks

In this video interview segment, Liz Robinson with EnergyWorks in Philadelphia, Pennsylvania, talks about the faith-based partnerships EnergyWorks developed to help promote the program.

Partnering to Offer Comprehensive Training

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

EnergyWorks

This video describes the partnerships that EnergyWorks in Philadelphia established to offer classroom, lab, and in-field training to technicians to help them enter the home performance market.

Promising Approaches to Accelerate Workforce Development for Building Energy Upgrades

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

Austin Energy,

BetterBuildings Lowell Energy Upgrade,

BetterBuildings for Michigan,

Connecticut Neighbor to Neighbor Energy Challenge,

Efficiency Maine,

EnergySmart Colorado,

Energy Upgrade California,

EnergyWorks,

EnergyWorks KC,

Fayette County Better Buildings Initiative,

Greater Cincinnati Energy Alliance (GCEA),

NeighborWorks H.E.A.T. Squad,

New York State Energy Research and Development Authority (NYSERDA)

This fact sheet provides promising approaches for Better Buildings programs seeking to accelerate workforce development to support building energy upgrades. These approaches are organized by estimated level of effort and include rough estimates of cost ranges for implementation.

Training a Workforce to Meet Local Needs

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

EnergyWorks

This video provides an overview of training a local workforce to meet program needs, including meeting the needs of local contractors for new hires.

Better Buildings Program: Brands & Websites

Author(s)

U.S. Department of Energy

Publication Date

2011

Organizations or Programs

BetterBuildings for Michigan,

CharlestonWISE,

Enhabit,

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

Efficiency Maine,

emPowerSBC,

Energize Bedford,

Energize Phoenix,

EnergySmart Colorado,

Energy Upgrade California,

EnergyWorks,

Greater Cincinnati Energy Alliance (GCEA),

Green Madison,

BetterBuildings Lowell Energy Upgrade,

Milwaukee Energy Efficiency (Me2),

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New Hampshire BetterBuildings,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Low-Interest Rates Entice Philadelphians to Reach for the Stars

Author(s)

U.S. Department of Energy

Publication Date

2011

Organizations or Programs

EnergyWorks

Outlines Philadelphia's EnergyWorks program's use of low-interest loans to incentivize homeowners by tying the interest rate to the number of energy efficiency measures incorporated into the home.

Expanding North Carolina Energy Efficiency and Renewable Lending Programs: Market Snapshot

Author(s)

Environmental Finance Center at The University of North Carolina at Chapel Hill

Publication Date

2010

Organizations or Programs

BetterBuildings for Greensboro,

Charlotte NC,

CarrboroWISE,

Chapel Hill WISE,

Southeast Energy Efficiency Alliance (SEEA),

Raleigh NC,

Asheville NC

This market assessment evaluates lending options for funding energy efficiency upgrades in North Carolina.

Request for Proposals for the EnergyWorks Public Information and Marketing Campaign for the City of Philadelphia

Author(s)

City of Philadelphia, Pennsylvania

Publication Date

2010

Organizations or Programs

EnergyWorks

This is a sample request for proposals (RFP) from Philadelphia, Pennsylvania, for public information and marketing support.