This Guide is designed to help state and local policymakers to take full advantage of new policy developments by providing them with a comprehensive set of tools to support launching or accelerating residential energy efficiency programs. The Guide focuses on four categories of policies that have proven particularly effective in providing a framework within which residential energy efficiency programs can thrive: incentives and financing, making the value of energy efficiency visible in the real estate market, data access and standardization, and supporting utility system procurement of energy efficiency.
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Community-Based Social Marketing
This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.
Illinois Home Performance provides co-branding opportunities for participating contractors, including co-branding on program marketing materials.
Quick summaries of strategies various programs have used to improve the efficiency of delivering efficiency.
This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.
This presentation describes the Global Green New Orleans program and lessons learned about designing custom messages for specific markets.
This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.
How to Design and Market Energy Efficiency Programs to Specific Neighborhoods
This webcast offers information on successful marketing strategies, as well as design considerations and market research insights for creating and marketing successful projects in specific neighborhoods.
This guide provides an assessment of various approaches to Marketing & Outreach for home energy efficiency improvements.
Marketing & Outreach: Working with and Learning from Contractors
This webcast highlights programs that actively engage the contractor community in program design and implementation. Several contractors share their views on best practices for Marketing & Outreach.