This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.
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In this presentation, state and nonprofit leaders in Colorado and Connecticut discuss their policy and program efforts to offer rooftop and community solar and weatherization services and how they are scaling their programs to meet the needs of the underserved income-eligible market.
This report, informed by leading research and real-world examples, highlights practical online and in-person tactics that contractors can use to promote social interaction and social comparison among homeowners to make energy upgrades a "must-have" in U.S. homes.
Quick summaries of strategies various programs have used to improve the efficiency of delivering efficiency.
This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.
This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.
This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.
This presentation shares how the Neighbor to Neighbor Energy Challenge collected and evaluated data and used the results to improve its program.
How to Design and Market Energy Efficiency Programs to Specific Neighborhoods
This webcast offers information on successful marketing strategies, as well as design considerations and market research insights for creating and marketing successful projects in specific neighborhoods.
This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.