Resources | Residential Program Guide

Community-Based Social Marketing Toolkit

Author(s)

U.S. Department of Energy

Publication Date

2017

Organizations or Programs

Small Town Energy Program (STEP),

Baltimore Energy Challenge,

Efficiency Maine,

Energy Impact Illinois,

Efficiency Nova Scotia,

CoMo Energy Challenge,

Empower Chattanooga,

Somerville Energy Efficiency Now!,

PG&E,

Seattle City Light,

City of Fort Collins

This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

Energy Island: A Guide to Creating Your Island Energy Challenge

Author(s)

RePower Bainbridge,

Conservation Services Group,

U.S. Department of Energy

Publication Date

2014

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This guide is designed to serve as a "how-to" reference for island communities (or small, similarly sized, more isolated communities) that want to develop and implement a residential energy-efficiency and conservation program. The purpose of this guide is to help communities chart a course for successful program development based on the lessons learned during implementation and operation of RePower Bainbridge, an energy-efficiency program on Bainbridge Island, Washington.

Data-Driven Mailing Helps Heat Up Untapped Seattle Market

Author(s)

U.S. Department of Energy

Publication Date

2013

Organizations or Programs

Community Power Works

This case study explains how Community Power Works segmented its primary audience by focusing on owners of oil-heated homes with great results. This case study shares the program's outreach strategy and tactics for recruiting owners of oil-heated homes.

RePower Problem Response Procedure

Author(s)

RePower Program

Publication Date

2013

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This document details the procedures for identifying, documenting, and responding to performance problems associated with contractors in the RePower Program of Kitsap County, Washington. It includes example forms and a draft letter to contractors.

RePower Trade Ally Participation Agreement

Author(s)

RePower Program

Publication Date

2013

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This is an application form for contractors (trade allies) interested in participating in the RePower Program of Kitsap County, Washington. The form describes the benefits and requirements for participating contractors, and allows contractors to identify the specific services they offer.

RePower Weatherization Specifications Manual

Author(s)

RePower Kitsap

Publication Date

2013

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

RePower in Bainbridge Island and Bremerton, Washington developed this manual as a set of rules and requirements for acceptable materials and installation procedures for energy efficiency measures installed in existing homes.

Better Buildings Neighborhood Program Grantee Incentives

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

Atlanta SHINE,

Be SMART,

Beacon Communities Project,

BetterBuildings for Michigan,

BetterBuildings for Greensboro,

BetterBuildings Lowell Energy Upgrade,

Camden POWER - A Better Buildings Initiative,

CarrboroWISE,

City of Indianapolis Better Buildings Program,

Chapel Hill WISE,

CharlestonWISE,

Enhabit,

Community Alliance for Energy Efficiency (Cafe2),

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

DecaturWISE,

Efficiency Maine,

emPowerSBC,

Energize Phoenix,

EnergyFit Nevada,

Energy Impact Illinois,

EnergySmart,

Energy Upgrade California,

EnergyWorks,

Fayette County Better Buildings Initiative,

Greater Cincinnati Energy Alliance (GCEA),

Huntsville WISE,

Local Energy Alliance Program (LEAP),

Michigan Saves,

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton,

Richmond Regional Energy Alliance (RREA),

ShopSmart with JEA,

Solar and Energy Loan Fund (SELF),

Small Town Energy Program (STEP),

Wisconsin Energy Conservation Corporation (WECC),

Southeast Energy Efficiency Alliance (SEEA)

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Community Power Works Better Buildings Conference Presentation

Author(s)

Andrea Petzel, Community Power Works

Publication Date

2012

Organizations or Programs

Community Power Works

This presentation discusses the new approach to training that Seattle's Community Power Works program is using to support its high-road workforce agreement.

Engage with Contractors From Day One

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This video describes how RePower benefited from coordinating with contractors from the very beginning.

RePower Program -- People Will Talk: Making Energy Efficiency a Neighborhood Issue

Author(s)

Helen Biersack, RePower

Publication Date

2012

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This presentation describes Washington's RePower program and lessons learned on community engagement as a driver of demand.

Using Community-Based Social Marketing to Drive Demand for Energy Efficiency

Author(s)

RePower Bainbridge

Publication Date

2011

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This presentation explores the community-based social marketing aspects of RePower Bainbridge and includes insights on knowing your audience, market barriers, and leverage opportunities.

Community High-Road Agreement for Seattle's Residential Retrofit Programs

Author(s)

Community Power Works

Publication Date

2010

Organizations or Programs

Community Power Works

This agreement outlines the goals, contractor standards, hiring standards, training program standards, and procedures for contractor participation in Seattle's Community Power Works program. As a "high-road" agreement, the employment and contracting standards are designed to ensure broad access to economic opportunities for all types of businesses and workers, support training on sustainable career paths, and ensure high-quality work.