This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.
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This summary from a Better Buildings Residential Network peer exchange call focused on types of incentives.
Quick summaries of strategies various programs have used to improve the efficiency of delivering efficiency.
This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.
Keeping Up With Your Audience, So They Keep Up With Your Program
This case study explains how Efficiency Maine provided contractor sales training to boost upgrade conversions.
This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.
How to Design and Market Energy Efficiency Programs to Specific Neighborhoods
This webcast offers information on successful marketing strategies, as well as design considerations and market research insights for creating and marketing successful projects in specific neighborhoods.
Workforce Development and Sales Training for Energy Efficiency Contractors
Designing Effective Incentives to Drive Residential Retrofit Program Participation
This webcast covers information about designing effective incentives to drive residential retrofit program participation.
This guide provides an assessment of various approaches to Marketing & Outreach for home energy efficiency improvements.
This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.