Identify and prioritize potential target audiences based on their likely receptivity to your program's services.

Establish relationships with organizations that will assist with program marketing and outreach.

Decide on priority target audience segments, messages, and incentives that will motivate customers.

Establish specific marketing and outreach goals, objectives, targets, and timeframes.

Research and analyze the specific barriers, needs, and opportunities for a residential energy efficiency program in your community.

Establish relationships with organizations that can help deliver your program by enhancing your knowledge, resources, capabilities and access to customers and contractors.

Solidify your program strategy and decide which customers you will focus on; what products, services, and support you will provide; and how you will partner with contractors and others to deliver services to your customers.

Establish program goals and objectives to clarify what you want your program to achieve and to guide program design and implementation over time.