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Energy.gov Office of Energy Efficiency and Renewable Energy Residential Program Guide
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Marketing & Outreach – Make Design Decisions

Decide on priority target audience segments, messages, and incentives that will motivate customers.
Handbook

Program Design & Customer Experience – Overview

Design a residential energy efficiency program that integrates marketing and outreach, contractor coordination, incentives, financing, and program evaluation to provide customers with the products and services they want through a customer-centric process.
Handbook

Program Design & Customer Experience – Assess & Improve Processes

Improve your program’s efficiency and effectiveness through regular information collection, assessment, decision-making, adaptation, and communication.
Handbook

Contractor Engagement & Workforce Development – Overview

Support and partner with the workforce who will deliver your program’s energy efficiency services by understanding their capacity, recruiting contractor partners, enabling technical training and business development support, fostering clear communication, and refining program processes over time, in partnership with your workforce.
Handbook

Consider tiered financing or rebates to encourage deeper upgrades

Without an incentive, homeowners and contractors may limit themselves to smaller upgrade projects. Programs in search of more energy savings have found that some homeowners already interested in an upgrade are amenable to a bigger upgrade when coupled with better financing terms or larger rebates...
Tips for Success

Motivate action through financial incentives and time-limited offers

Incentives can be the easiest approach to overcome motivation barriers and attract customers’ and contractors’ attention, as long as the upgrade and reimbursement processes are kept simple and easy to follow. Successful programs have found incentives help entice customers to complete upgrades...
Tips for Success

Content Type

  • Handbook (4)
  • Tips for Success (2)

Resource Type

Program Components

  • Program Design & Customer Experience (2)
  • Marketing & Outreach (2)
  • Financing (1)
  • Contractor Engagement & Workforce Development (1)

Program Design Phases

  • Overview (3)
  • Strategy Development (3)
  • Implementation (1)
  • Evaluation (2)

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Organizations or Programs

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  • NeighborWorks of Western Vermont (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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