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Contractor Engagement & Workforce Development – Communicate Impacts

Communicate program results to contractor partners and workforce development stakeholders.
Handbook

Financing – Communicate Impacts

Communicate the results of your financing activities to internal and external partners.
Handbook

Program Design & Customer Experience – Make Design Decisions

Solidify your program strategy and decide which customers you will focus on; what products, services, and support you will provide; and how you will partner with contractors and others to deliver services to your customers.
Handbook

Program Design & Customer Experience – Identify Partners

Establish relationships with organizations that can help deliver your program by enhancing your knowledge, resources, capabilities and access to customers and contractors.
Handbook

Marketing & Outreach – Deliver Program

Implement marketing and outreach activities in coordination with other program components to generate demand for your program's services.
Handbook

Financing – Make Design Decisions

Determine if enhancements to existing financing products or the development of new products are necessary to allow you to achieve your goals and objectives.
Handbook

Marketing & Outreach – Develop Implementation Plans

Develop a marketing and outreach plan that details your strategies and tactics, workflows and timelines, staff roles and responsibilities, and budget.
Handbook

Marketing & Outreach – Make Design Decisions

Decide on priority target audience segments, messages, and incentives that will motivate customers.
Handbook

Marketing & Outreach – Identify Partners

Establish relationships with organizations that will assist with program marketing and outreach.
Handbook

Market Position & Business Model – Set Goals & Objectives

Establish or update your organizational mission, vision, and goals to encompass energy efficiency programs.
Handbook

Marketing & Outreach – Assess the Market

Identify and prioritize potential target audiences based on their likely receptivity to your program's services.
Handbook

Contractor Engagement & Workforce Development – Assess the Market

Learn about the capabilities and services of existing contractors and training providers working in your market.
Handbook

Market Position & Business Model – Assess the Market

Survey existing and potential demand for energy efficiency products and services based on an understanding of policies, housing and energy characteristics, demographics, related initiatives and other market actors.
Handbook

Evaluation & Data Collection – Overview

Develop evidence-based insights into your program’s performance through third-party process and impact evaluations. Learn how to develop effective data collection strategies and timely evaluations to identify important program achievements as well as opportunities for making program improvements.
Handbook

Marketing & Outreach – Overview

Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.
Handbook

Program Design & Customer Experience – Assess & Improve Processes

Improve your program’s efficiency and effectiveness through regular information collection, assessment, decision-making, adaptation, and communication.
Handbook

Program Design & Customer Experience – Communicate Impacts

Develop a strategy for communicating program impacts and benefits to key audiences to create and sustain support and engagement.
Handbook

Evaluation & Data Collection – Develop Evaluation Plans

Identify the right questions to ask, appropriate metrics to collect, and the processes needed to initiate third-party impact and process evaluations.
Handbook

Contractor Engagement & Workforce Development – Set Goals & Objectives

Establish objectives, targets, and timeframes for your program to support local contractors and the type and quality of service they provide to help meet your program’s goals.
Handbook

Adapt your business model to fit your external environment

To develop a successful business model, Better Buildings Neighborhood Program partners found it critical to have a strong understanding of the external environment within which they operated. This included who their customers were, who their competitors and partners were, what key policies governed...
Tips for Success

Leverage financial sector marketing channels

Lenders can be a valuable partner for programs in marketing loan products and driving demand for home energy upgrades. They are often a trusted source of information in a community, and they have access to potential customers and partners such as existing customers, loan aggregators, and large...
Tips for Success

Partner with organizations or individuals that customers already trust

Many programs found it useful to partner with a range of trusted organizations or individuals to market program offerings to their constituencies or followers. Better Buildings Neighborhood Program participants enhanced their marketing and outreach efforts by partnering with trusted local groups...
Tips for Success

How to Influence Utilities to Provide Actionable Energy Data to Multifamily Properties

Author(s)
Institute for Market Transformation
Publication Date
2017

This webinar covers best practices for providing whole-building data, as well as options building owners and landlords have to influence this process. Multifamily property stakeholders need better information about their energy usage. Arming them with this information enables better benchmarking and energy management practices, and more reliable utility allowance models for affordable housing. Actionable energy usage information allows building owners to make improvements to not only save energy, but also reduce expenses, increase comfort, and lower vacancies.

Resource - Webcast

Setting Baselines for Planning and Evaluation of Efficiency Programs

Author(s)
Robert G. Ozar, Michigan Public Service Commission,
Carmen Best, California Public Utilities Commission,
Jeff Harris, Northwest Energy Efficiency Alliance
Publication Date
2016

The key challenge with quantifying savings from end-use efficiency activities is the identification of an accurate baseline from which to determine the savings. Regardless of the protocol or procedure applied, all savings values are determined by estimating likely energy use in the absence of the program or project (the “counterfactual” scenario, or baseline). This webcast provides an introduction to considerations and common practices for defining baselines, the relationship between baselines and savings attribution, and examples of how different jurisdictions are addressing market baseline studies, setting baselines for retrofit measures, and market transformation program baselines.

Resource - Webcast

Community-Based Social Marketing

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
2014
Organizations or Programs
Small Town Energy Program (STEP)

This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.

Resource - Webcast

Demonstrating Success and Sustaining Impact

Author(s)
Kelly Lucci, Vermont Energy Investment Corporation
Publication Date
2014
Organizations or Programs
Efficiency Vermont

This webcast is part of a three-part series on communications strategies and methods. It focuses on how communities can effectively showcase the benefits and successes of a clean energy initiative to ensure additional funding opportunities, continued engagement, and sustained behavior change.

Resource - Webcast

Changing Behavior to Drive Greater Energy Efficiency: Lessons from Two U.S. Programs

Author(s)
U.S. Department of Energy
Publication Date
2015

This presentation provides a broad overview of programmatic strategies to change behavior as a means to drive greater energy efficiency savings. Lessons learned, best practices, and examples are presented related to topics such as coordinated outreach across program partners and key product categories, as well as community based social marketing (CBSM).

Resource - Topical Presentations

Effecting Behavior Change: Energy Report Data Usage

Author(s)
U.S. Department of Energy
Publication Date
2017

This summary from a Better Buildings Residential Network peer exchange call focused on home energy reports to inform homeowners about their home energy use and use of customer research and segmentation to improve the results from these reports. Speakers include Opinion Dynamics and Pacific Gas & Electric.

Resource - Topical Presentations

Master Key: Unlocking Innovative Approaches to Program Design

Author(s)
U.S. Department of Energy
Publication Date
2017

This summary from a Better Buildings Residential Network peer exchange call focused on behavior change program design and design thinking to increase program reach. It features speakers from See Change Institute, Efficiency Vermont, and Navitas Partners, Inc.

Resource - Topical Presentations

Boom Chika Boom: Demand Response and Behavior Change (301)

Author(s)
U.S. Department of Energy
Publication Date
2016
Organizations or Programs
Narragansett EnergyWise Program,
AEP Ohio

This summary from a Better Buildings Residential Network peer exchange call focused on changing homeowner behaviors to reduce energy demands. It featured speakers from City of Fort Collins Utilities,  American Council for an Energy-Efficient Economy, and the Rocky Mountain Institute.

Resource - Topical Presentations

Home Energy Report - Who is Driving the Savings: Using Multi-Level Models To Identify High, Medium and Negative Savers

Author(s)
Opinion Dynamics Corporation
Publication Date
2016

This presentation covers Home Energy Reports (HER), a behavior change strategy, and conducting multilevel modeling to garner insights into which consumers drive energy savings.

Resource - Topical Presentations

Jargon to Value: Educating Consumers with DOE Building Science Translator Power Words

Author(s)
U.S. Department of Energy
Publication Date
2016

Energy efficiency programs can communicate with jargon and technical terminology, which puts off homeowners. However, marketing best practices suggest wording based on improved consumer experience is more effective. This presentation covers seven proven communications strategies for causing behavior change.

Resource - Topical Presentations

Fostering Behavior Change in the Energy Efficiency Market

Author(s)
U.S. Department of Energy
Publication Date
2015
Organizations or Programs
Eversource Energy Home Energy Reports program,
National Grid Home Energy Reports program

This summary from a Better Buildings Residential Network peer exchange call focused on fostering behavior change in the energy efficiency market.

Resource - Topical Presentations

Incorporating Behavior Change Efforts Into Energy Efficiency Programs

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge,
EnergyWorks KC

This summary from a Better Buildings Residential Network peer exchange call focused on how programs use behavior change strategies to reduce energy use.

Resource - Topical Presentations

Data Driven Quality Assurance & Quality Control

Author(s)
Patrick Roche, Conservation Services Group
Publication Date
2012

Presentation describing how Conservation Services Group uses data to monitor market transformation and for internal QA/QC purposes.

Resource - Topical Presentations

Community-Based Social Marketing Toolkit

Author(s)
U.S. Department of Energy
Publication Date
2017
Organizations or Programs
Small Town Energy Program (STEP),
Baltimore Energy Challenge,
Efficiency Maine,
Energy Impact Illinois,
Efficiency Nova Scotia,
CoMo Energy Challenge,
Empower Chattanooga,
Somerville Energy Efficiency Now!,
PG&E,
Seattle City Light,
City of Fort Collins

This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

Resource - Tools & Calculators

Fostering Sustainable Behavior: Community-Based Social Marketing website

Author(s)
McKenzie-Mohr & Associates, Inc.
Publication Date
2006

This website provides resources for those working to foster sustainable behaviors. Users can access to the book, Fostering Sustainable Behavior; search databases of articles, case studies, and turnkey strategies; and participate in discussion forums.

Resource - Tools & Calculators

Small Multifamily Energy Efficiency Retrofits

Author(s)
Northeast Energy Efficiency Partnerships, Inc.
Publication Date
2015
Residential multi-family properties represent not only a significant share of the housing stock in the Northeast and Mid-Atlantic region, but a significant opportunity to capture energy efficiency savings through cost-effective retrofit measures. The nature of the multi-family housing stock Ð and, in particular, the small multi-family sector Ð creates a unique set of challenges. This overview page outlines the market barriers and challenges faced by small multi-family properties and offers recommendations for policymakers and other stakeholders to make the multi-family sector a key outreach sector target, both in terms of policies and program strategies.
Resource - Publications

Behavior Change Programs: Status and Impact

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
2016
Utilities and regulators increasingly rely on behavior change programs as essential parts of their demand side management (DSM) portfolios. This report evaluates the effectiveness of currently available programs, focusing on programs that have been assessed for energy savings. This report focuses on behavior change programs that primarily rely on social-science-based strategies instead of traditional approaches such as incentives, rebates, pricing, or legal and policy strategies. The objective is to help program administrators choose effective behavior change programs for their specific purposes.
Resource - Publications

Reaching the "High-Hanging Fruit" through Behavior Change: How Community-Based Social Marketing Puts Energy Savings within Reach

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
2012
Community-based social marketing (CBSM) is a concept that has received a lot of attention lately, but may not be particularly well understood across the entire energy efficiency community. This white paper discusses insights drawn from the social and behavioral sciences in order to advance energy-efficient behavior and choices. This paper describes the core concepts and application of CBSM generally, citing specific and recent examples of its use within energy efficiency and demand-side management programs. It concludes with an illustration of how CBSM might be used to encourage uptake of home energy retrofits.
Resource - Publications

Residential Behavior Based Energy Efficiency Program Profiles

Author(s)
Bonneville Power Administration
Publication Date
2011

This report summarizes research assessing national and regional residential behavior-based energy efficiency (BBEE) programs and activities to identify best practices. The report emphasizes that a basic foundation for behavior change is providing energy consumers with feedback on their energy consumption, with customer engagement strategies and tactics employed to get customers to take action and drive greater levels of energy savings.

Resource - Publications

Behavior Change Programs: Status and Impact

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
2016
Organizations or Programs
Vermont Home Energy Challenge,
Efficiency Nova Scotia,
Narragansett EnergyWise,
Cool California Challenge,
San Diego Energy Challenge,
Narragansett Residential New Construction Program

Utilities and regulators increasingly rely on behavior change programs as essential parts of their demand side management (DSM) portfolios. This report evaluates the effectiveness of currently available programs, focusing on programs that have been assessed for energy savings. This report focuses on behavior change programs that primarily rely on social-science-based strategies instead of traditional approaches such as incentives, rebates, pricing, or legal and policy strategies. The objective is to help program administrators choose effective behavior change programs for their specific purposes.

Resource - Publications

Integrating More Behavior Change Strategies Into a Portfolio

Author(s)
New York State Energy Research and Development Authority (NYSERDA),
Research Into Action, Inc.
Publication Date
2013
Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA)

This report from the New York State Energy Research and Development Authority (NYSERDA) details the range of behavior change strategies in the existing portfolio and identifies strategic opportunities in the area of behavior change.

Resource - Publications

Innovations in Home Energy Use: A Sourcebook for Behavior Change

Author(s)
RTI International
Publication Date
2016

This publication explores the behavioral factors behind individual homeowners' use of energy, and what might change those behaviors. The chapters cover: (1) Leverage Points for Achieving Sustainable Consumption in Homeowner Energy Use; (2) Evaluating the Theoretical Justification for Tailored Energy Interventions; (3) Quantifying the Value of Home Energy Improvements; (4) Considering the Effect of Incorporating Home Energy Performance Ratings Into Real Estate Listings; (5) Energy Efficiency 101: Improving Energy Knowledge in Neighborhoods; (6) Enhancing Home Energy Efficiency Through Natural Hazard Risk Reduction: Linking Climate Change Mitigation and Adaptation in the Home; (7) Leveraging the Employer-Employee Relationship to Reduce Greenhouse Gas Emissions at the Residential Level; and (8) Increasing the Effectiveness of Residential Energy Efficiency Programs.

Resource - Publications

The Smart Energy Home: Strategies to Transform the Region

Author(s)
Northeast Energy Efficiency Partnerships, Inc.
Publication Date
2016
Organizations or Programs
Efficiency Vermont

Home energy management systems (HEMS) continue to present a unique opportunity and challenge. While energy savings have been documented for many HEMS, some of the most promising opportunities from these devices and systems can be found in the internet of things (IoT) and smart home technologies. This report presents market updates, a regional goal, and strategies to drive market transformation and achieve the many benefits from HEMS and the Smart Energy Home.

Resource - Publications

Greening the MLS: Bringing High-Performance Homes to Light in the District of Columbia

Author(s)
Institute for Market Transformation
Publication Date
2015

This case study includes a baseline assessment of "green fields" that highlight the green and energy-efficient aspects of homes in the MLS and the market for high-performance homes (HPHs) in the District of Columbia. The report also sets the stage for the upcoming release of additional green fields in the Metropolitan Regional Information System (MRIS), the local MLS in the Washington metropolitan region.

Resource - Publications

Northeast/Mid-Atlantic Air-Source Heat Pump Market Transformation Strategies Report

Author(s)
Northeast Energy Efficiency Partnerships, Inc.
Publication Date
2016

Residential air-source heat pumps (ASHP) are a heating and air-conditioning technology that use electricity to provide a combination of space heating and cooling to homes. A new generation of ASHPs has come to market over the past five years. This report evaluates the key market barriers as well as potential opportunities to leverage. Based on an assessment of the regional ASHP market, it is clear that while ASHPs have established a viable and growing market, there remains a significant opportunity to further accelerate adoption of the technology and in the process achieve energy and cost savings to the Northeast and Mid-Atlantic region.

Resource - Publications

Consortium for Energy Efficiency, Inc. (CEE) Behavior Change Webpage

Publication Date
2016

Behavioral change programs are not necessarily a separate category of efficiency efforts; rather, behavioral approaches can be effectively integrated into all programs in residential, commercial, or industrial settings. As increased connectivity within homes and businesses expands opportunities to provide energy information, the role of behavior will likely become even more prominent. Consortium for Energy Efficiency, Inc. (CEE) provides this webpage dedicated to behavior change resources.

Resource - Publications

Models of Decision Making and Residential Energy Use

Author(s)
University of British Columbia
Publication Date
2007

Research traditions across the social sciences have explored the drivers of individual behavior change and proposed different models of decision making. In this paper, four diverse perspectives are reviewed: conventional and behavioral economics, technology adoption theory and attitude-based decision making, social and environmental psychology, and sociology. This paper concludes with how to develop a more integrated approach to both behavioral change research and intervention design in a residential energy context.

Resource - Publications

Social Mobilization: How to Encourage Action on Climate Change

Author(s)
American Council for an Energy-Efficient Economy
Publication Date
2016

This report explains the psychology of individual energy efficiency actions, and how large scale behavior change programs can use this research to reduce greenhouse gas emissions.

Resource - Publications

Catalyzing Efficiency: Unlocking Energy Information and Value in Apartment Buildings

Author(s)
Institute for Market Transformation
Publication Date
2016
Organizations or Programs
Elevate Energy,
Austin Energy,
New York State Energy Research and Development Authority (NYSERDA),
Mass Save,
City of New York’s Retrofit Accelerator,
Seattle RENEW Multi-Family Housing Program

This report explores how governments and energy efficiency implementers could help stakeholders better analyze and act upon building performance data to unlock savings.

Resource - Publications

Behaving Ourselves: How Behavior Change Insights Are Being Applied to Energy Efficiency Programs

Author(s)
Kira Ashby, Consortium for Energy Efficiency,
Monica Nevius, New York State Energy Research and Development Authority,
Bruce Ceniceros, Sacramento Municipal Utility District
Publication Date
2010
Organizations or Programs
Pepco Holdings' Home Performance with Energy Audits Program,
Energy Trust of Oregon,
Public Service of New Hampshire,
PSE&G Whole House Energy Efficiency Program,
FortisBC’s 20/20 Challenge Program,
Focus on Energy

This paper describes a wide variety of behavior change insights potentially applicable to the energy efficiency program context, provides examples of efficiency programs that have applied these insights, and explores some untapped opportunities to achieve energy savings through behavior change.

Resource - Publications

Green with Envy: Neighbor Comparisons and Social Norms in Five Home Energy Report Programs

Author(s)
Kira Ashby and Hilary Forster, Consortium for Energy Efficiency,
Bruce Ceniceros, Sacramento Municipal Utility District,
Bobbi Wilhelm, Puget Sound Energy,
Kim Friebel, Commonwealth Edison,
Rachel Henschel, National Grid,
Shahana Samiullah, Southern California Edison
Publication Date
2012
Organizations or Programs
National Grid,
Southern California Edison,
Puget Sound Energy,
Sacramento Municipal Utility District (SMUD),
Commonwealth Edison Company (ComED)

This paper explores ways in which program administrators are using social norms to spur behavior change and, as a result, curb energy use. In recent years, home energy reports (HER) programs have applied the concept of social norms to the energy efficiency context. These feedback programs inform customers of how their energy consumption compares to their neighbors' and provide other information about their usage, with the goal of enticing customers to change their energy use behavior to improve their relative neighborhood ranking.

Resource - Publications

Integrating More Behavior Change Strategies Into a Portfolio

Author(s)
Research Into Action, Inc.
Publication Date
2013
Organizations or Programs
New York State Energy Research Development Authority (NYSERDA)

Over the past 30 years, program administrators have concentrated on investment behavior change -- that is getting their customers to install things like insulation and lighting systems using various behavior change tools such as marketing, education, rebates, and technical assistance to support the investment behavior change. Today, as program administrators move to expand the range of behavior change strategies in their portfolios, it is often difficult to know where to begin. The New York State Energy Research and Development Authority (NYSERDA) began by detailing the range of behavior change strategies and identifying strategic opportunities.

Resource - Publications

What is Green Worth? Unveiling High-Performance Home Premiums in Washington, D.C.

Author(s)
Institute for Market Transformation
Publication Date
2015

Homebuyers are not only increasingly interested in high-performance homes, or homes incorporating green features, but they are also willing to pay more for them. This report finds that high-performance homes marketed with green features (such as a solar photovoltaic array or LEED certification) sell for a mean premium of 3.46 percent compared to homes without green features.

Resource - Publications

Home Energy Efficiency and Mortgage Risks

Author(s)
Institute for Market Transformation
Publication Date
2013

This study examines actual loan performance data obtained from CoreLogic, the lending industry’s leading source of such data. To assess whether residential energy efficiency is associated with lower default and prepayment risks, a national sample of about 71,000 ENERGY STAR and non-ENERGY STAR-rated single-family home mortgages was carefully constructed, accounting for loan, household, and neighborhood characteristics. The study finds that default risks are on average 32 percent lower in energy-efficient homes, controlling for other loan determinants.

Resource - Publications

Energy Transparency in the Multifamily Housing Sector: Assessing Energy Benchmarking and Disclosure Policies

Author(s)
Institute for Market Transformation
Publication Date
2012

This report is intended to serve as a guide for policymakers and multifamily stakeholders on benchmarking and disclosure rules and regulations. It provides an introduction to the multifamily housing sector, followed by a thorough review of existing benchmarking and disclosure policies and an assessment of continuing policy challenges and opportunities.

Resource - Publications

Effective Practices for Implementing Local Climate and Energy Programs: Community-Based Social Marketing

Author(s)
U.S. Environmental Protection Agency
Publication Date
2015

This tip sheet was inspired by the experiences and expertise of EPA’s Climate Showcase Communities (CSCs). It focuses on community-based social marketing and highlights best practices and helpful resources and recommended resources for other communities interested in pursuing similar projects.

Resource - Publications

Effective Practices for Implementing Local Climate and Energy Programs Tip Sheets

Author(s)
U.S. Environmental Protection Agency
Publication Date
2015

This series of 19 tip sheets is based on the experience and expertise of EPA’s Climate Showcase Communities. The tip sheets cover a wide range of topics, such as marketing and communications (effective messaging, traditional media strategies, community-based social marketing, and testimonial videos) and working with specific types of stakeholders (institutional partners, contractors, experts, utilities, early adopters, volunteers).

Resource - Publications

Home Energy Efficiency and Mortgage Risks

Author(s)
University of North Carolina Center for Community Capital - Institute for Market Transformation
Publication Date
2013
Study examining actual loan performance data to assess whether residential energy efficiency is associated with lower default and prepayment risks. Results show that default risks are on average 32 percent lower in energy-efficient homes, controlling for other loan determinants.
Resource - Publications

CA Central Coast REN Residential Energy Efficiency Business Plan

Author(s)
California Central Coast Regional Energy Network
Publication Date
2016
Organizations or Programs
California Central Coast Regional Energy Network

This business plan outlines California Central Coast Regional Energy Network's (3C-REN) core design elements - the crucial component of a phased implementation approach to overcome potential barriers, forecasted budget requirements - and shows how measuring success with a comprehensive set of metrics and tools will lead to the anticipated program improvement outcomes and market transformation goals.

Resource - Program Presentations & Reports

New Hampshire Public Utilities Commission Six-Year Evaluation Plan for Core Energy Efficiency Programs: Final Report

Author(s)
TecMarket Works
Publication Date
2014

This evaluation plan for the New Hampshire Public Utilities Commission includes a market assessment framework which includes indicators of progress toward market transformation; evaluation recommendations for the 2015-2016 program implementation period; and a 6-year evaluation plan for each program or customer sector.

Resource - Program Presentations & Reports

California Public Utilities Commission Five-Year Marketing, Education and Outreach (ME&O) Strategic Roadmap

Author(s)
California Public Utilities Commission
Publication Date
2017
Organizations or Programs
Energy Upgrade California

The goal of the Marketing Education & Outreach (ME&O) Program is to motivate consumers to take action on energy efficiency/conservation measures and change their behavior. The program strives to both increase consumer awareness and facilitate the ability to act and incorporate technological advances or behavior change using all available resources to reduce energy and choose clean energy options. This Five-Year ME&O Strategic Roadmap includes two main sections: (1) the objectives, strategies, and metrics for customer engagement and how these strategies will lead greenhouse gas reduction and energy efficiency goals of the California Public Utilities Commission.

Resource - Program Presentations & Reports

Using Community-Based Social Marketing to Drive Demand for Energy Efficiency

Author(s)
RePower Bainbridge
Publication Date
2011
Organizations or Programs
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This presentation explores the community-based social marketing aspects of RePower Bainbridge and includes insights on knowing your audience, market barriers, and leverage opportunities.
Resource - Program Presentations & Reports

Market Transformation in Connecticut: Integrating Home Performance into Existing Trades

Author(s)
Jane Bugbee, The United Illuminating Company
Publication Date
2012
This presentation highlights the Connecticut Energy Efficiency Fund's efforts to integrate HVAC contractors, builders, and remodelers into its home performance program, which expanded its customer base and significantly scaled up the program. It includes lessons on outreach strategies for integrating these types of contractors into the program.
Resource - Program Presentations & Reports

Using Data to Monitor Market Transformation

Author(s)
Melissa Glickman, Boulder County, Colorado (now EnergySmart)
Publication Date
2012
Organizations or Programs
EnergySmart Colorado

EnergySmart Colorado uses surveys and a customer database to get feedback from homeowners that helps fine-tune program services and operations.

Resource - Program Presentations & Reports

Using Data to Monitor Market Transformation - Charleston WISE

Author(s)
Betsy Kleinfelder, The Sustainability Institute
Publication Date
2012
Organizations or Programs
CharlestonWISE
As part of its "intentional learning" process, Charleston WISE collects information from homeowners that helps the program systematically test assumptions and implement continuous improvement.
Resource - Program Presentations & Reports

Community-Based Social Marketing in Fort Collins

Author(s)
U.S. Department of Energy
Publication Date
2017
Organizations or Programs
City of Fort Collins Utilities

The City of Fort Collins, Colorado increased the number of homes that are energy efficient through the use of community-based social marketing. Strategies to maximize impact included identifying neighborhoods based on data analysis, simplifying the process for completing upgrades, and using trusted messengers for delivery of tailored messages on energy efficiency services.

Resource - Case Studies

Content Type

  • Resource (46)
  • Handbook (19)
  • Tips for Success (3)

Resource Type

Program Components

  • Market Position & Business Model (10)
  • Program Design & Customer Experience (30)
  • Evaluation & Data Collection (13)
  • Marketing & Outreach (24)
  • Financing (4)
  • Contractor Engagement & Workforce Development (5)

Program Design Phases

  • Overview (3)
  • Strategy Development (40)
  • Planning (31)
  • Implementation (33)
  • Evaluation (18)

States or Territories

  • Alaska (1)
  • British Columbia (1)
  • California (11)
  • Colorado (5)
  • Connecticut (5)
  • Georgia (1)
  • Illinois (5)
  • Indiana (1)
  • Maine (2)
  • Maryland (3)
  • Massachusetts (6)
  • Michigan (1)
  • Missouri (3)
  • New Hampshire (6)
  • New Jersey (1)
  • New York (5)
  • Ohio (2)
  • Oregon (3)
  • Pennsylvania (2)
  • Rhode Island (5)
  • South Carolina (1)
  • Tennessee (1)
  • Texas (1)
  • Utah (1)
  • Vermont (5)
  • Virginia (1)
  • Washington (8)
  • Washington DC (5)
  • Wisconsin (2)

Organizations or Programs

  • Connecticut Neighbor to Neighbor Energy Challenge (2)
  • Efficiency Nova Scotia (2)
  • Efficiency Vermont (2)
  • RePower Kitsap (2)
  • Small Town Energy Program (STEP) (2)
  • AEP Ohio (1)
  • Austin Energy (1)
  • Baltimore Energy Challenge (1)
  • Better Buildings Program San Jose (1)
  • CharlestonWISE (1)
  • City of Fort Collins Utilities (1)
  • City of New York’s Retrofit Accelerator (1)
  • Commonwealth Edison Company (ComED) (1)
  • CoMo Energy Challenge (1)
  • Cool California Challenge (1)
  • Efficiency Maine (1)
  • Elevate Energy (1)
  • Empower Chattanooga (1)
  • Energy Impact Illinois (1)
  • EnergySmart (1)
  • EnergySmart Colorado (1)
  • Energy Trust of Oregon (1)
  • Energy Upgrade California (1)
  • EnergyWorks KC (1)
  • Eversource Energy Home Energy Reports program (1)
  • Focus on Energy (1)
  • FortisBC’s 20/20 Challenge Program (1)
  • Local Energy Alliance Program (LEAP) (1)
  • Mass Save (1)
  • Narragansett EnergyWise (1)
  • Narragansett EnergyWise Program (1)
  • Narragansett Residential New Construction Program (1)
  • National Grid (1)
  • National Grid Home Energy Reports program (1)
  • NeighborWorks of Western Vermont (1)
  • New York State Energy Research and Development Authority (NYSERDA) (1)
  • New York State Energy Research and Development Authority (NYSERDA) (1)
  • New York State Energy Research Development Authority (NYSERDA) (1)
  • Pepco Holdings' Home Performance with Energy Audits Program (1)
  • PSE&G Whole House Energy Efficiency Program (1)
  • Public Service of New Hampshire (1)
  • Puget Sound Energy (1)
  • RePower Bainbridge (1)
  • RePower Bremerton (1)
  • Sacramento Municipal Utility District (SMUD) (1)
  • San Diego Energy Challenge (1)
  • Seattle City Light (1)
  • Seattle RENEW Multi-Family Housing Program (1)
  • Southern California Edison (1)
  • Vermont Home Energy Challenge (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
Contact | Building Technologies Office

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