Establish program goals and objectives to clarify what you want your program to achieve and to guide program design and implementation over time.
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Decide on priority target audience segments, messages, and incentives that will motivate customers.
Improve your program’s efficiency and effectiveness through regular information collection, assessment, decision-making, adaptation, and communication.
Research and analyze the specific barriers, needs, and opportunities for a residential energy efficiency program in your community.
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Alabama Energy Revolving Loan Fund
This market assessment for the Alabama Energy Revolving Loan Fund identifies the customers and potential demand for an energy efficiency upgrade financing program.