Publicize benefits and lessons learned resulting from your organization’s success in the market.
Showing results 1 - 7 of 7
Create your organization’s business plan, which describes how your operational and financial structure will support the delivery of energy efficiency services.
Survey existing and potential demand for energy efficiency products and services based on an understanding of policies, housing and energy characteristics, demographics, related initiatives and other market actors.
Many programs that focused on a specific neighborhood or other small geographic areas have found it difficult to generate enough customer interest, partner interest, and upgrade activity to meet program goals. Regional or statewide approaches are often more attractive to contractors, lenders...
Publication Date
This summary from a Better Buildings Residential Network peer exchange call focused on how to identify stakeholders and map them to determine the best engagement strategy.
Publication Date
This report provides an overview of market segmentation purpose, examples and methodologies.
Publication Date
Through its target audience research, Rutland, Vermont's NeighborWorks H.E.A.T. Squad learned that neighbors are the most trusted messengers of energy efficiency upgrade information, rather than governments or utilities.