Publicize benefits and lessons learned resulting from your organization’s success in the market.
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Develop processes to evaluate your organization’s strengths, weaknesses, and market position on a regular basis.
Develop a strategy for communicating program impacts and benefits to key audiences to create and sustain support and engagement.
Successful programs use many channels to communicate accomplishments and results to stakeholders. These include word of mouth and products such as press releases, announcements on websites, case studies, and presentations. Many programs use earned media—especially local media when possible—by giving...