Many home performance programs have confronted the challenge of how to reach out to more customers and to improve conversion rates of customer interest into completed upgrades. Realizing that the contractor is a primary face-to-face link between customers and the program, some Better Buildings...
Showing results 1 - 7 of 7
Incentives can be the easiest approach to overcome motivation barriers and attract customers’ and contractors’ attention, as long as the upgrade and reimbursement processes are kept simple and easy to follow. Successful programs have found incentives help entice customers to complete upgrades...
Publication Date
Organizations or Programs
Efficiency Maine,
Efficiency Vermont
This webcast reports on the energy efficiency services sector workforce size, expectations for growth, and training needs and features a case studies from Efficiency Vermont and Efficiency Maine.
Publication Date
Organizations or Programs
EnergyWorks,
Efficiency Maine,
BetterBuildings for Michigan
This peer exchange call summary focused on sales training assistance programs for contractors.
Contractor Sales Training: Providing the Skills Necessary to Sell Comprehensive Home Energy Upgrades
Publication Date
Organizations or Programs
Efficiency Maine
This Lawrence Berkeley National Laboratory Clean Energy Policy Brief describes how adding sales skills to contractors' existing technical expertise helps convert more assessments into comprehensive home energy upgrades. It profiles Efficiency Maine's contractor sales training and includes a list of resources.
Publication Date
Organizations or Programs
Energy Upgrade California
This guide shows HVAC contractors how to get started in the home improvement market. It explains the approach of treating a house like a system and provides step-by-step instructions on setting up a home performance contracting business.
Publication Date
Organizations or Programs
Efficiency Maine
This case study explains how Efficiency Maine provided contractor sales training to boost upgrade conversions.