This presentation includes examples of 16 programs' creative marketing materials. The Better Buildings Residential Network held a March Madness tournament to find the most creative residential energy efficiency messages during March Peer Exchange Calls. Sixteen marketing campaigns were featured in a bracket challenge on the calls, and participants made their picks. Residential Network member the Fuel Fund of Maryland was chosen as the winning message for its Watt Watchers campaign.
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Focus on Energy created these co-branding and logo requirements that trade allies, or participating contractors, must adhere to when creating marketing materials related to the program.
Bill insert used by JEA to advertise their energy efficiency program.
This multifamily showcase project profiles the significant energy improvements as well as annual energy savings of 25 percent and cost savings of $25,000 at Orness Plaza in Mankato, MN. Planning for a substantial renovation of the aging and poorly performing 40 year old building began in 2009 with the goals of improving occupant health, building durability, and the energy and water efficiency of the buildings systems.
This multifamily showcase project profiles the significant energy improvements as well as annual energy savings of 34 percent and cost savings of $23,000 at The Landing Apartments located in Chaska, MN. The Landing Apartments is an affordable, multifamily, senior housing development that is organized as its own nonprofit entity that Aeon controls.
In this video interview segment, Bruce Doeuck of JEA ShopSmart in Jacksonville, Florida, discusses the importance of building relationships with financial institutions.