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This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.
This summary from a Better Buildings Residential Network peer exchange call focused on combining solar and home performance energy efficiency.
This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.
This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.
This summary report provides scientific results, lessons learned, and recommendations for driving energy efficiency in existing buildings on an urban scale. It includes program marketing lesson learned, such as: personal outreach and call to action events are critical marketing opportunities.
Example of a program design flowchart showing key steps and relationships for the energy efficiency program in Greensboro, North Carolina.
In this video interview segment, Mick Dalrymple of Energize Phoenix shares how the program used information about its audience to create a fun and appealing brand.