Successful programs know that it is not enough to get customers interested in their services. They know that homeowners that receive assessments but don’t undertake upgrades don’t receive the benefits of energy efficiency—and programs don’t get credit for energy savings. Instead of emphasizing...
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While homeowners may be interested in the benefits of an energy upgrade, many are deterred from completing an upgrade project because of the complex and unknown process. Often, a significant portion of homeowners who receive energy assessments do not continue with the upgrades. As part of the Better...
Homeowners do not benefit from access to financing if they don’t know about or understand options available to them. Contractors are often the primary transaction point for selling upgrades, and many programs have found that ongoing collaboration with contractors through sales training, regular...
Following up on leads that result from your marketing and outreach efforts quickly and consistently will help your program convert them from interested parties to satisfied customers. Many programs found a sizable drop-off in action if they or their contractors were not able to follow up within a...
Many successful programs found that getting media attention for their offerings and benefits helped add credibility to marketing efforts and expand their reach. By positioning "green" stories or home improvement mini-segments on local television or radio stations, they provided timely content that...
Publication Date
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
This peer exchange call summary focused on the challenges and effective combinations of quality assurance strategies.
Publication Date
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
This summary from a Better Buildings Residential Network peer exchange call focused on driving demand for energy efficiency by leveraging service calls and emergency repairs.
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Organizations or Programs
SustainableWorks,
Greater Cincinnati Energy Alliance (GCEA),
CharlestonWISE
This summary from a Better Buildings Residential Network peer exchange call focused on the challenges, strategies and advantages of operating as a prime contractor.
Publication Date
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
This peer exchange call summary focused on unique fee-for-service revenues as related to program sustainability.
Publication Date
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
This report analyzes the energy efficiency opportunity presented to the greater Cincinnati region. Analysis of the region and the Greater Cincinnati Energy Alliance (GCEA) programs shows potential energy cost savings, including positive cash flow from energy cost savings that consistently exceed loan payments, for both residential and nonprofit participants. Investment in energy efficiency could make counties more competitive, create jobs, reduce pollution, and help homeowners and nonprofits make cross-cutting building improvements.
Publication Date
Organizations or Programs
Enhabit,
Michigan Saves,
BetterBuildings for Michigan,
Local Energy Alliance Program (LEAP),
NeighborWorks H.E.A.T. Squad,
Energy Works,
Keystone Home Energy Loan Program (HELP),
Efficiency Maine,
Greater Cincinnati Energy Alliance (GCEA)
This report explores the approaches and research needs identified in the Building Retrofit Industry and Market (BRIM) Initiative through in-depth discussion with residential energy upgrade experts including a discussion of Marketing & Outreach and the program/contractor interface.
Publication Date
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
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Organizations or Programs
BetterBuildings for Greensboro
This presentation provides an overview of the lending RFP issued by the city of Greensboro's Better Buildings Program, including a description of the roles and responsibilities for the city and its financial partners.
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Organizations or Programs
BetterBuildings for Greensboro
This market assessment for the City of Greensboro, North Carolina identifies the customers and potential demand for an energy efficiency upgrade financing program.
Publication Date
Organizations or Programs
BetterBuildings for Greensboro,
Charlotte NC,
CarrboroWISE,
Chapel Hill WISE,
Southeast Energy Efficiency Alliance (SEEA),
Raleigh NC,
Asheville NC
This market assessment evaluates lending options for funding energy efficiency upgrades in North Carolina.
What's Working in Residential Energy Efficiency Upgrade Programs: Greater Cincinnati Energy Alliance
Publication Date
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
Presentation on the organization, funding structure, and market focus of the Greater Cincinnati Energy Alliance.
Publication Date
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
This article promotes the Greater Cincinnati Energy Alliance's 2012 U.S. Green Building Council /Business Courier Green Business Award for Education/Outreach Ð Nonprofit. The award celebrated the program's outreach approach of reaching out to homeowners directly through community engagement and neighborhood canvassing.
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Organizations or Programs
BetterBuildings for Greensboro
A sample RFP from Greensboro, North Carolina, for energy efficiency loan products.
Publication Date
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
This strategic plan describes the goals, objectives, market, and business model for the Greater Cincinnati Energy Alliance's energy efficiency program and service offerings.
Publication Date
Organizations or Programs
BetterBuildings for Greensboro
Example of a program design flowchart showing key steps and relationships for the energy efficiency program in Greensboro, North Carolina.