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Incentivize the action you want your customer to take

Successful programs know that it is not enough to get customers interested in their services. They know that homeowners that receive assessments but don’t undertake upgrades don’t receive the benefits of energy efficiency—and programs don’t get credit for energy savings. Instead of emphasizing...
Tips for Success

Provide customers with a single point of contact to help them through the upgrade process

While homeowners may be interested in the benefits of an energy upgrade, many are deterred from completing an upgrade project because of the complex and unknown process. Often, a significant portion of homeowners who receive energy assessments do not continue with the upgrades. As part of the Better...
Tips for Success

Help contractors understand the program’s financing options and benefits, so they can communicate to homeowners

Homeowners do not benefit from access to financing if they don’t know about or understand options available to them. Contractors are often the primary transaction point for selling upgrades, and many programs have found that ongoing collaboration with contractors through sales training, regular...
Tips for Success

Follow through with customers

Following up on leads that result from your marketing and outreach efforts quickly and consistently will help your program convert them from interested parties to satisfied customers. Many programs found a sizable drop-off in action if they or their contractors were not able to follow up within a...
Tips for Success

Engage media to garner attention and credibility

Many successful programs found that getting media attention for their offerings and benefits helped add credibility to marketing efforts and expand their reach. By positioning "green" stories or home improvement mini-segments on local television or radio stations, they provided timely content that...
Tips for Success

Quality Assurance Strategies

Author(s)
U.S. Department of Energy
Publication Date
2011
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This peer exchange call summary focused on the challenges and effective combinations of quality assurance strategies.

Resource - Topical Presentations

Leveraging Service Calls and Emergency Repairs for Energy Efficiency Marketing

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This summary from a Better Buildings Residential Network peer exchange call focused on driving demand for energy efficiency by leveraging service calls and emergency repairs.

Resource - Topical Presentations

Programs: Operating as a Prime Contractor

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
SustainableWorks,
Greater Cincinnati Energy Alliance (GCEA),
CharlestonWISE

This summary from a Better Buildings Residential Network peer exchange call focused on the challenges, strategies and advantages of  operating as a prime contractor.

Resource - Topical Presentations

Unique Fee-for-Service Revenues

Author(s)
U.S. Department of Energy
Publication Date
2013
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This peer exchange call summary focused on unique fee-for-service revenues as related to program sustainability.

Resource - Topical Presentations

The Energy Efficiency Market in the Greater Cincinnati Region: Energy Savings Potential and Strategies to Improve Performance of Residential and Nonprofit Buildings

Author(s)
American Council for an Energy-Efficient Economy,
University of Cincinnati Economics Center
Publication Date
2011
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)

This report analyzes the energy efficiency opportunity presented to the greater Cincinnati region. Analysis of the region and the Greater Cincinnati Energy Alliance (GCEA) programs shows potential energy cost savings, including positive cash flow from energy cost savings that consistently exceed loan payments, for both residential and nonprofit participants. Investment in energy efficiency could make counties more competitive, create jobs, reduce pollution, and help homeowners and nonprofits make cross-cutting building improvements.

Resource - Publications

Reactions to the Residential Retrofit Roundtable Recommendations

Author(s)
Richard Faesy and Chris Kramer, Energy Futures Group (Prepared for the Energy Foundation)
Publication Date
2013
Organizations or Programs
Enhabit,
Michigan Saves,
BetterBuildings for Michigan,
Local Energy Alliance Program (LEAP),
NeighborWorks H.E.A.T. Squad,
Energy Works,
Keystone Home Energy Loan Program (HELP),
Efficiency Maine,
Greater Cincinnati Energy Alliance (GCEA)

This report explores the approaches and research needs identified in the Building Retrofit Industry and Market (BRIM) Initiative through in-depth discussion with residential energy upgrade experts including a discussion of Marketing & Outreach and the program/contractor interface.

Resource - Publications

Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

Request for Proposals for Energy Efficiency Loan Products

Author(s)
Dan Curry, BetterBuildings for Greensboro
Publication Date
2011
Organizations or Programs
BetterBuildings for Greensboro

This presentation provides an overview of the lending RFP issued by the city of Greensboro's Better Buildings Program, including a description of the roles and responsibilities for the city and its financial partners.

Resource - Program Presentations & Reports

City of Greensboro Better Buildings Project: Market Assessment

Author(s)
Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date
2011
Organizations or Programs
BetterBuildings for Greensboro
This market assessment for the City of Greensboro, North Carolina identifies the customers and potential demand for an energy efficiency upgrade financing program.
Resource - Program Presentations & Reports

Expanding North Carolina Energy Efficiency and Renewable Lending Programs: Market Snapshot

Author(s)
Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date
2010
Organizations or Programs
BetterBuildings for Greensboro,
Charlotte NC,
CarrboroWISE,
Chapel Hill WISE,
Southeast Energy Efficiency Alliance (SEEA),
Raleigh NC,
Asheville NC

This market assessment evaluates lending options for funding energy efficiency upgrades in North Carolina.

Resource - Program Presentations & Reports

What's Working in Residential Energy Efficiency Upgrade Programs: Greater Cincinnati Energy Alliance

Author(s)
Andy Holzhauser, Greater Cincinnati Energy Alliance
Publication Date
2011
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
Presentation on the organization, funding structure, and market focus of the Greater Cincinnati Energy Alliance.
Resource - Program Presentations & Reports

Greater Cincinnati Energy Alliance 2012 Green Business Award

Author(s)
Greater Cincinnati Energy Alliance
Publication Date
2012
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
This article promotes the Greater Cincinnati Energy Alliance's 2012 U.S. Green Building Council /Business Courier Green Business Award for Education/Outreach Ð Nonprofit. The award celebrated the program's outreach approach of reaching out to homeowners directly through community engagement and neighborhood canvassing.
Resource - Program Materials

Sample RFP: Greensboro Energy Efficiency Loan Products

Author(s)
BetterBuildings for Greensboro
Publication Date
2014
Organizations or Programs
BetterBuildings for Greensboro

A sample RFP from Greensboro, North Carolina, for energy efficiency loan products.

Resource - Program Materials

Greater Cincinnati Energy Alliance: Strategic Plan

Author(s)
Greater Cincinnati Energy Alliance
Publication Date
2011
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
This strategic plan describes the goals, objectives, market, and business model for the Greater Cincinnati Energy Alliance's energy efficiency program and service offerings.
Resource - Program Materials

Program Design Flowchart for Greensboro, North Carolina

Author(s)
BetterBuildings for Greensboro
Publication Date
2014
Organizations or Programs
BetterBuildings for Greensboro

Example of a program design flowchart showing key steps and relationships for the energy efficiency program in Greensboro, North Carolina.

Resource - Program Materials

Content Type

  • Resource (15)
  • Tips for Success (5)

Resource Type

Program Components

  • Market Position & Business Model (3)
  • Program Design & Customer Experience (5)
  • Evaluation & Data Collection (2)
  • Marketing & Outreach (6)
  • Financing (7)
  • Contractor Engagement & Workforce Development (1)

Program Design Phases

  • Overview (5)
  • (-) Strategy Development (20)
  • Planning (17)
  • Implementation (21)
  • Evaluation (7)

States or Territories

  • Colorado (3)
  • Connecticut (1)
  • Florida (2)
  • Louisiana (1)
  • Michigan (3)
  • North Carolina (5)
  • Ohio (12)
  • Oregon (4)
  • Pennsylvania (1)
  • South Carolina (1)
  • Texas (2)
  • Vermont (1)
  • Virginia (1)
  • Washington (1)

Organizations or Programs

  • Enhabit (43)
  • Austin Energy (28)
  • Energy Upgrade California (23)
  • New York State Energy Research and Development Authority (NYSERDA) (22)
  • Michigan Saves (19)
  • Efficiency Maine (18)
  • RePower Bainbridge (18)
  • Local Energy Alliance Program (LEAP) (16)
  • (-) Greater Cincinnati Energy Alliance (GCEA) (15)
  • RePower Bremerton (14)
  • RePower Kitsap (14)
  • Efficiency Vermont (13)
  • EnergyWorks (13)
  • Community Power Works (12)
  • Connecticut Neighbor to Neighbor Energy Challenge (12)
  • Elevate Energy (12)
  • EnergySmart Colorado (12)
  • Energy Impact Illinois (11)
  • Keystone Home Energy Loan Program (HELP) (10)
  • NeighborWorks H.E.A.T. Squad (10)
  • EnergySmart (9)
  • Focus on Energy (7)
  • BetterBuildings for Michigan (6)
  • Denver Energy Challenge (6)
  • Long Island Green Homes (6)
  • NeighborWorks of Western Vermont (6)
  • Texas LoanSTAR (6)
  • Be SMART (5)
  • (-) BetterBuildings for Greensboro (5)
  • Energy Outreach Colorado (5)
  • Energy Trust of Oregon (5)
  • Mass Save (5)
  • Milwaukee Energy Efficiency (Me2) (5)
  • Sacramento Municipal Utility District (SMUD) (5)
  • ShopSmart with JEA (5)
  • Arizona Public Service (APS) (4)
  • Cambridge Energy Alliance (4)
  • Energize Phoenix (4)
  • Kansas How$mart (4)
  • NOLA WISE (4)
  • Southeast Energy Efficiency Alliance (SEEA) (4)
  • Build It Green (3)
  • CharlestonWISE (3)
  • Community Energy Challenge (3)
  • EnergyWorks KC (3)
  • Green Works Orlando (3)
  • Home Energy Affordability Loan (HEAL) (3)
  • Public Service of New Hampshire (3)
  • Solar and Energy Loan Fund (SELF) (3)
  • SustainableWorks (3)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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