Homeowners do not benefit from access to financing if they don’t know about or understand options available to them. Contractors are often the primary transaction point for selling upgrades, and many programs have found that ongoing collaboration with contractors through sales training, regular...
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Many successful programs found that getting media attention for their offerings and benefits helped add credibility to marketing efforts and expand their reach. By positioning "green" stories or home improvement mini-segments on local television or radio stations, they provided timely content that...
Publication Date
Organizations or Programs
Focus on Energy,
Energize Connecticut,
Columbia Water & Light
Focus on Energy, Columbia Water & Light, and utilities from the Energize Connecticut program share how they integrate and implement the Home Energy Score and Home Performance with ENERGY STAR programs.
Publication Date
Organizations or Programs
Community Power Works,
Volusia County,
FL,
Greater Cincinnati Energy Alliance (GCEA)
This webcast offers information on successful marketing strategies, as well as design considerations and market research insights for creating and marketing successful projects in specific neighborhoods.
Publication Date
Organizations or Programs
Bridging the Gap,
Nexus Energy Center,
Knoxville Extreme Energy Makeover
This document features lessons learned shared by Better Buildings Residential Network members during Peer Exchange Calls held during Fall 2015.
Publication Date
Organizations or Programs
Bridging the Gap,
Nexus Energy Center,
Knoxville Extreme Energy Makeover
This document features lessons learned shared by Better Buildings Residential Network members during Peer Exchange Calls held in Winter 2016.