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This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.
This webcast presents lessons learned in marketing, communication, and outreach, including lessons related to marketing plans.
This summary from a Better Buildings Residential Network peer exchange call focused on bringing energy efficiency programs to schools.
This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.
This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.
Quick summaries of strategies various programs have used to improve the efficiency of delivering efficiency.
These BetterBuildings for Michigan mailers show satisfied program customers claiming they have the power to make changes and bring results by increasing the efficiency of their homes.
This case study discusses BetterBuildings for Michigan's targeted outreach campaigns which applied varying incentives and outreach strategies to neighborhoods with a goal to understand which rebates and strategies work best in the target communities.