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This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.
This peer exchange call summary focused on leveraging home inspectors and others in the real estate transaction processes.
This presentation provides a list of resources and tips for running a social media campaign.
This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.
This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.
Fort Collins Utilities and partners, Platte River Power Authority (PRPA) and CLEAResult, launched Efficiency Works-Home program, the Efficiency Works- Neighborhoods (EW-N) Pilot. The Pilot is a new model of Utility Energy Efficiency conservation program that is designed for the scale and comprehensiveness of EE and renewables needed to meet the City of Fort Collins Climate Action Plan in the existing home sector.
Overview of lessons learned from EnergySmart Colorado's energy advisor model.
This presentation describes the Global Green New Orleans program and lessons learned about designing custom messages for specific markets.
EnergySmart Colorado uses surveys and a customer database to get feedback from homeowners that helps fine-tune program services and operations.
Example survey about a homeowner's experience with a visit from an energy advisor as part of EnergySmart in Boulder County, Colorado.
The City of Fort Collins, Colorado increased the number of homes that are energy efficient through the use of community-based social marketing. Strategies to maximize impact included identifying neighborhoods based on data analysis, simplifying the process for completing upgrades, and using trusted messengers for delivery of tailored messages on energy efficiency services.
In this video interview segment, Elizabeth Galante of NOLA WISE (New Orleans, Louisiana, Worthwhile Investments Save Energy), describes the program's home energy showcases, which were a successful marketing initiative that helped entice homeowners to undertake home energy upgrades.