U.S. Department of Energy Energy Efficiency & Renewable Energy U.S. Department of Energy Energy Efficiency & Renewable Energy

Resource Library

Author: U.S. Department of Energy
Publication Date: 2012

This publication summarizes some of the incentives offered by Better Buildings Neighborhood Program partners.

Author: Local Energy Alliance Program
Publication Date: 2012

This presentation explains the pro forma spreadsheet used by Virginia's Local Energy Alliance Program to evaluate program impact.

Author: Christie Rodriguez, Sacramento Municipal Utility District
Publication Date: 2012

This presentation describes Sacramento Utility District's program and Marketing & Outreach lessons learned.

Author: Adrianna Masuko, City of San Jose, California
Publication Date: 2012

Presentation describing San Jose Better Building program and tactics, including strategic partnerships, for reaching moderate income residents.

Author: U.S. Department of Energy
Publication Date: 2012

In this video interview segment, Mick Dalrymple of Energize Phoenix shares how the program used information about its audience to create a fun and appealing brand.

Author: Bill Garber, Appraisal Institute
Publication Date: 2012

This presentation discusses how appraisers assess green building elements in their real estate estimates.

Author: Dan Curry, Clean Energy Durham
Publication Date: 2012

This presentation discusses how Clean Energy Durham focuses on getting neighbors to talk to neighbors about energy efficiency to drive demand.

Author: JEA
Publication Date: 2012

This presentation describes JEA's program and lessons learned about designing custom messages for specific markets.

Author: State and Local Energy Efficiency Action Network
Publication Date: 2012

This fact sheet provides an overview of how state policymakers, utilities, and regulators can overcome barriers to deploying customer energy information and feedback strategies.

Author: Global Green New Orleans
Publication Date: 2012

This presentation describes the Global Green New Orleans program and lessons learned about designing custom messages for specific markets.

Author: Megan Billingsley, Lawrence Berkeley National Laboratory
Publication Date: 2012

This presentation provides lessons to ensure effective incentive structures.

Author: Nancy L. Hohns, EnergyWorks
Publication Date: 2012

This presentation describes the brand, messaging strategy, and campaign tactics used by Philadelphia EnergyWorks to reach its target audience.

Author: Navigant, Inc. (Prepared for Boulder County)
Publication Date: 2012

This progress report provides community members and others interested in EnergySmart with a clear snapshot of its progress. The report also provides a timeline of energy efficiency policies and programs in Boulder County.

Author: U.S. Department of Energy
Publication Date: 2012

EnergyWorks' phased marketing campaign appeals to Philadelphia homeowners based on the current weather conditions.

Author: U.S. Department of Energy
Publication Date: 2012

In this video interview segment, Elizabeth Galante of NOLA WISE (New Orleans, Louisiana, Worthwhile Investments Save Energy), describes the program's home energy showcases, which were a successful marketing initiative that helped entice homeowners to undertake home energy upgrades.

Author: State and Local Energy Efficiency Action Network
Publication Date: 2012

This document summarizes discussions and recommendations from a forum for practitioners and policymakers aiming to strengthen residential energy efficiency program design and delivery for middle income households.

Author: U.S. Department of Energy
Publication Date: 2012

A list of tips from Connecticut's Neighbor to Neighbor Energy Challenge for working with utilities to access energy usage data.

Author: Kellie Stickney, SustainableWorks
Publication Date: 2012

Presentation on the SustainableWorks non-profit general contractor model for supporting energy upgrades in Washington state and lessons learned for implementing a whole house approach.

Author: Greater Cincinnati Energy Alliance
Publication Date: 2012

This article promotes the Greater Cincinnati Energy Alliance's 2012 U.S. Green Building Council /Business Courier Green Business Award for Education/Outreach Ð Nonprofit. The award celebrated the program's outreach approach of reaching out to homeowners directly through community engagement and neighborhood canvassing.

Author: Greater Cincinnati Energy Alliance
Publication Date: 2012

This article promotes the Greater Cincinnati Energy Alliance’s 2012 U.S. Green Building Council /Business Courier Green Business Award for Education/Outreach - Nonprofit. The award celebrated the program’s outreach approach of reaching out to homeowners directly through community engagement and neighborhood canvassing.

Author: Kira Ashby and Hilary Forster, Consortium for Energy Efficiency; Bruce Ceniceros, Sacramento Municipal Utility District; Bobbi Wilhelm, Puget Sound Energy; Kim Friebel, Commonwealth Edison; Rachel Henschel, National Grid; Shahana Samiullah, Southern California Edison
Publication Date: 2012

This paper explores ways in which program administrators are using social norms to spur behavior change and, as a result, curb energy use. In recent years, home energy reports (HER) programs have applied the concept of social norms to the energy efficiency context. These feedback programs inform customers of how their energy consumption compares to their neighbors' and provide other information about their usage, with the goal of enticing customers to change their energy use behavior to improve their relative neighborhood ranking.

Author: U.S. Department of Energy
Publication Date: 2012

Presentation that discusses the Home Energy Score Program.

Author: Will Baker, Midwest Energy Efficiency Alliance
Publication Date: 2012

This presentation describes the Illinois Home Performance program and marketing strategy lessons learned.

Author: U.S. Department of Energy
Publication Date: 2012

Story on how California homeowners are learning about energy efficiency by touring demonstration homes.

Author: Efficiency Maine
Publication Date: 2012

This presentation from Efficiency Maine shows early adopters and higher income residents tend to take advantage of large incentives, but smaller incentives may be a way to engage a broader range of income levels.

Author: Robin LeBaron, National Home Performance Council
Publication Date: 2012

Presentation about the pro forma to evaluate the impact of program marketing on contractor revenue developed by the National Home Performance Council.

Author: Frank Rapley, Tennessee Valley Authority
Publication Date: 2012

This presentation describes the Kentucky Home Performance program and lessons learned on testing innovative approaches to engaging consumers.

Keeping Up With Your Audience, So They Keep Up With Your Program
Author: U.S. Department of Energy
Publication Date: 2012
Presentation

This webcast discussed how market research can help spur demand for home energy efficiency programs.

Author: Emily Levin, Efficiency Vermont
Publication Date: 2012

Presentation that shares Marketing & Outreach lessons learned from Vermont.

Author: U.S. Department of Energy
Publication Date: 2012

In this video interview segment, Liz Robinson with EnergyWorks in Philadelphia, Pennsylvania, talks about the faith-based partnerships EnergyWorks developed to help promote the program.

Author: U.S. Department of Energy
Publication Date: 2012

In this video interview segment, Liz Robinson with EnergyWorks in Philadelphia,  Pennsylvania, talks about the faith-based partnerships EnergyWorks developed to help promote the program.

Author: Mass Save
Publication Date: 2012

This plan was jointly developed by gas and electric companies in the state of Massachusetts to set aggressive goals for 2013-2015 through a sustained and integrated statewide energy efficiency effort in accordance with Green Communities Act.

Author: U.S. Department of Energy
Publication Date: 2012

In this video interview segment, Yvonne Kraus of Conservation Services Group in Bainbridge Island, Washington, discusses why the RePower program created multiple branding and messaging themes.

Author: U.S. Department of Energy
Publication Date: 2012

In this video interview segment, Yvonne Kraus of Conservation Services Group in Bainbridge Island, Washington,  discusses why the RePower program created multiple branding and messaging themes.

Author: Clean Water Fund
Publication Date: 2012

This presentation describes Connecticut Neighbor to Neighbor Energy Challenge program and lessons learned on community engagement as a driver of demand.

Author: Chris Badger, Vermont Energy Investment Corporation
Publication Date: 2012

This presentation describes the New Jersey Clean Energy program and lessons learned on community engagement as a driver of demand.

Author: One Change
Publication Date: 2012

This presentation describes One Change's program and lessons learned about designing custom messages for specific markets.

Author: Pacific Gas & Electric (PG&E)
Publication Date: 2012

Homeowner survey created by the utility to inform their whole home upgrade program.

Author: Climate Solutions
Publication Date: 2012

This report from Climate Solutions analyzes small- to medium-sized American cities that are using successful methods to further clean energy economic development. Better Buildings Neighborhood Program partners that are featured in the report include Bainbridge Island and Bremerton, Washington; Boulder, Colorado; Bedford, New York; Madison, Wisconsin; and Grand Rapids, Michigan. The report includes details on the how the featured cities funded their projects, found successful models to reach their goals, and to see which new projects are off to a promising start.

Author: Climate Solutions
Publication Date: 2012

This report profiles the early results of a diverse range of small- to medium-sized American cities with different economic and energy profiles that are pioneering the clean energy economy. Many communities used federal grants to jumpstart long-term strategies to test and refine various clean energy and energy efficiency solutions. Others developed innovative financing strategies in the absence of grant money. These city-led efforts to catalyze local clean energy economic development are important to watch as federal grants sunset, especially in the absence of a comprehensive national energy or climate policy.

Author: American Council for an Energy-Efficient Economy
Publication Date: 2012

Community-based social marketing (CBSM) is a concept that has received a lot of attention lately, but may not be particularly well understood across the entire energy efficiency community. This white paper discusses insights drawn from the social and behavioral sciences in order to advance energy-efficient behavior and choices. This paper describes the core concepts and application of CBSM generally, citing specific and recent examples of its use within energy efficiency and demand-side management programs. It concludes with an illustration of how CBSM might be used to encourage uptake of home energy retrofits.

Author: Helen Biersack, RePower
Publication Date: 2012

This presentation describes Washington's RePower program and lessons learned on community engagement as a driver of demand.

Author: State and Local Energy Efficiency Action Network
Publication Date: 2012

This report describes how customer usage data can help promote the adoption of retro-commissioning polices for public and private commercial buildings.

Author: Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date: 2012

This market assessment for the Sarasota County (Florida) Energy Efficiency Upgrade Financing Program identifies the customers and potential demand for an energy efficiency upgrade financing program.

Author: Washington State University Energy Program
Publication Date: 2012

This mid-program evaluation includes extensive analysis of program sectors, including results of surveys of participants, and summarizes lessons learned to date.

Author: Washington State University Energy Program
Publication Date: 2012

This mid-program evaluation includes extensive analysis of program sectors, including results of surveys of participants, and summarizes lessons learned to date.

Author: Washington State University Energy Program
Publication Date: 2012

This mid-program evaluation includes extensive analysis of program sectors, including results of surveys of participants, and summarizes lessons learned to date.

Author: Kerry O'Neill, Connecticut Neighbor to Neighbor Energy Challenge
Publication Date: 2012

Connecticut's Neighbor to Neighbor Energy Challenge's perspective on their partnership with Northeast Utilities.

Author: Cynthia Adams, Local Energy Alliance Program
Publication Date: 2012

Presentation that focuses on grantee program-utility partnership models from the programs perspective.

Author: Nikki Kuhn, Vermont Energy Investment Corporation
Publication Date: 2012

Presentation that focuses on grantee program-utility partnership models.

Author: Chuck Wilson, Small Town Energy Program
Publication Date: 2012

This presentation describes STEP-UP Maryland's program and lessons learned about designing custom messages for specific markets.

Author: IndEco Strategic Consulting Inc; Niagara Peninsula Energy Inc
Publication Date: 2012

This handbook is intended to assist electric utilities in overcoming barriers to using social media; provide a clear and simple stepwise approach to get started or enhance social media use; and provide a set of recommendations for using social media as an additional marketing tool to drive participation in energy efficiency and demand management programs.

Author: U.S. Department of Energy
Publication Date: 2012

This case study explains how Efficiency Maine provided contractor sales training to boost upgrade conversions.

Author: U.S. Department of Energy
Publication Date: 2012

This case study describes Efficiency Maine's Home Energy Savings Program (HESP), one of the few large residential energy efficiency programs that has attempted to navigate the transition from rebate-focused offerings to financing focused offerings that better align with its limited budget.

Author: U.S. Department of Energy
Publication Date: 2012

This case study discusses BetterBuildings for Michigan's targeted outreach campaigns which applied varying incentives and outreach strategies to neighborhoods with a goal to understand which rebates and strategies work best in the target communities.

Author: U.S. Department of Energy
Publication Date: 2012

This case study discusses how Clean Energy Works Oregon (now Enhabit) used performance-based incentives, limited-time bonus rebates, early financing approvals, and seasonal advantages to broaden its program reach and increase home upgrade completions.

Author: Jonathan Doochin, U.S. Green Data Inc.
Publication Date: 2012

This presentation highlights research from U.S. Green Data showing that it is important to pique consumers' interest with incentives, but that their effectiveness can be maximized by making them simple, focusing on people "ready to purchase," and educating consumers about the value of energy efficiency.

Tracking Household Perceptions and Actions
Author: Energy Center of Wisconsin (now Seventhwave)
Publication Date: 2012
Media

This on-demand webinar discusses what residential customers in Wisconsin, the Midwest, and the nation have to say about energy topics.  Learn about the Energy Center of Wisconsin's (now Seventhwave's) research on consumer perceptions and actions concerning their energy use at home based on the 2011 Midwest Energy Survey.

Author: Elizabeth Babcock, City and County of Denver, Colorado
Publication Date: 2012

This presentation highlights key plan elements that helped a Denver energy efficiency program reorient toward success.

Author: U.S. Department of Energy
Publication Date: 2012

In this video interview segment, Emily Levin of Vermont Energy Investment Corporation shares the importance of market research.

Author: Brian Alfano, Clean Energy Works Oregon (now Enhabit)
Publication Date: 2012

Presentation describing how Clean Energy Works Oregon (now Enhabit) works with financial partners.

Author: U.S. Department of Energy
Publication Date: 2011

This audience brainstorming and categorization worksheet assists programs in determining their target audiences and which audiences to prioritize.

Author: U.S. Department of Energy
Publication Date: 2011

This example guide was originally designed for grantees participating in U.S. DOE's Better Buildings program from 2010 - 2014 to ensure uniform, easily recognizable national identity of the Better Buildings brand. Pages 5-9 provide useful guidance for crafting messages. It also provides messaging examples.

Author: U.S. Department of Energy
Publication Date: 2011

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Author: BetterBuildings for Michigan
Publication Date: 2011

These BetterBuildings for Michigan mailers show satisfied program customers claiming they have the power to make changes and bring results by increasing the efficiency of their homes.

Build Your Better Buildings Brand
Author: U.S. Department of Energy
Publication Date: 2011
Presentation

This webcast discusses how to build the national Better Buildings brand into your program's marketing/branding to enhance public communications and outreach efforts.

Author: Booz and Company
Publication Date: 2011

This presentation provides the results of a 1,600-person survey of mid- to high-income households conducted by Energy Impact Illinois (EI2) to gauge attitudes toward home improvements and energy efficiency upgrades.

Author: Environmental Finance Center at The University of North Carolina at Chapel Hill
Publication Date: 2011

This market assessment for the City of Greensboro, North Carolina identifies the customers and potential demand for an energy efficiency upgrade financing program.

Author: Marlowe Kulley, Portland Bureau of Planning & Sustainability
Publication Date: 2011

This presentation is a tour of the project evaluation and data collection system that Clean Energy Works Portland uses to survey its participating residents.

Communicating Success: Measuring Improvements, Sharing Results
Author: U.S. Department of Energy
Publication Date: 2011
Presentation, Media, Transcript

This webcast teaches attendees how to leverage program results to promote energy efficiency campaigns.

Author: Kerry O'Neill, Connecticut Neighbor to Neighbor Energy Challenge
Publication Date: 2011

This presentation shares how the Neighbor to Neighbor Energy Challenge collected and evaluated data and used the results to improve its program.

Author: Connecticut Neighbor to Neighbor Energy Challenge
Publication Date: 2011

Short survey for Connecticut's Neighbor to Neighbor Energy Challenge workshop participants. The workshop allowed the program to share its energy efficiency offerings with homeowners.

Author: U.S. Department of Energy
Publication Date: 2011

One-page template to use when developing a partnership agreement between an energy efficiency upgrade program and another organization.

Author: U.S. Department of Energy
Publication Date: 2011

This worksheet can help key program and marketing staff collaborate to develop a brand platform.

Author: State and Local Energy Efficiency Action Network
Publication Date: 2011

This document provides an overview of how state policymakers, utilities, and regulators can overcome barriers to deploying customer energy information and feedback strategies.

Author: Lawrence Berkeley National Laboratory
Publication Date: 2011

This report provides state and local policymakers with information on successful approaches to the design and implementation of residential efficiency programs for households ineligible for low-income programs.

Author: U.S. Department of Energy
Publication Date: 2011

This presentation provides ideas for the effective use of email communication for programs, including links to additional tools and resources for running a successful campaign.

Author: Dimitrios Laloudakis, Energize Phoenix
Publication Date: 2011

This presentation outlines the techniques for collecting and evaluating energy efficiency program evaluation data, including data related to marketing efforts.

Author: Energy Upgrade California
Publication Date: 2011

Survey form used by Energy Upgrade California to assess open house tour attendee interest in obtaining further information about upgrade opportunities.

Author: Energy Upgrade California
Publication Date: 2011

This Los Angeles County, California, presentation shares how to build broad, positive awareness of and support for programs; gain the tools and resources to align and coordinate marketing efforts; and increase flexibility and responsiveness in messaging and scope.

Author: EnergyWorks KC
Publication Date: 2011

This marketing plan from EnergyWorks Kansas City includes a strategic focus for the program's outreach activities, as well as three core marketing objectives Kansas City set out to meet.

Author: U.S. Department of Energy
Publication Date: 2011

This sample phone survey template for program drop-outs, created by the Better Buildings Neighborhood Program, was designed for programs to find out why applicants that applied to participate in a program ultimately dropped out.

Author: U.S. Department of Energy
Publication Date: 2011

This sample phone survey template, created by the Better Buildings Neighborhood Program, was designed for programs to use with applicants who have been screened out from participating in a program.

Author: U.S. Department of Energy
Publication Date: 2011

This sample email survey template, created by the Better Buildings Neighborhood Program, was designed for programs to develop their own survey of successful program participants in order to assess customer experience.

Furthering Your Local Governments' Energy Efficiency Goals: Part 1 - Getting Support From Local Leaders
Author: Chuck Clinton, National Association of State Energy Officials; Jay Fisette, Arlington County, Virginia; Michael Yambrach, Washington, D.C.; Kaci Radcliffe, Skagit County, Washington; Jennifer Clymer, ICF International
Publication Date: 2011
Presentation, Media, Transcript

This webcast shares useful and effective strategies for getting local leaders to support local government's energy efficiency goals.

Author: Indianapolis Neighborhood Housing Partnership
Publication Date: 2011

This presentation shares the broad outreach efforts in Indianapolis.

How to Design and Market Energy Efficiency Programs to Specific Neighborhoods
Author: Michelle Leigh, County of Volusia, Florida; Andrea Petzel, City of Seattle, Washington; Lilah Glick, Greater Cincinnati Energy Alliance
Publication Date: 2011
Presentation, Media, Transcript

This webcast offers information on successful marketing strategies, as well as design considerations and market research insights for creating and marketing successful projects in specific neighborhoods.

Author: Jane Peters, Research Into Action, Inc.
Publication Date: 2011

This presentation describes steps programs can take to obtain useful feedback from customers regarding their programs.

How to Work with the Media
Author: U.S. Department of Energy
Publication Date: 2011
Presentation, Media, Transcript

This webcast offers a preview of tools and proven techniques to work with local media to increase program visibility. The webcast also features a discussion where participants shared what is working with their program's media efforts.

Author: State and Local Energy Efficiency Action Network
Publication Date: 2011

This report provides data from nationwide utility customer satisfaction surveys and two case studies to encourage utilities to offer high-quality energy efficiency programs and services for their customers.

Leveraging Partnerships with Faith-Based Organizations
Author: Rev. Fletcher Harper, GreenFaith; Paul C. Raver, Jr., Green Market Solutions; Alexis Chase, Georgia Interfaith Power & Light
Publication Date: 2011
Presentation, Media, Transcript

This webcast explores how faith-based organizations and their partners have used energy efficiency as an organizing motivator to upgrade the institutional building and then members' homes.

Author: U.S. Department of Energy
Publication Date: 2011

This case study features a Massachusetts-based program that used an SUV-mounted thermal imaging camera to evaluate thermal leakage from homes.

Author: U.S. Department of Energy
Publication Date: 2011

The U.S. Department of Energy's Message Map and Value Proposition Worksheet is designed to help programs determine the key messages to best communicate to priority audiences.

Author: U.S. Department of Energy
Publication Date: 2011

This peer exchange call summary focused on messaging and delivery strategies of those messages to low-income program participants. 

Author: ENERGY STAR
Publication Date: 2011

This document provides a tutorial of MY ENERGY STAR Account (MESA).  MESA is a Web portal that houses program marks for ENERGY STAR Sponsors and contractors as well as various marketing pieces.

Author: City of Omaha, Nebraska
Publication Date: 2011

An overview of program design, achievements, and lessons learned for the reEnergize program in Omaha.

Author: Oak Ridge National Laboratory
Publication Date: 2011

This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.

Author: Energy and Environmental Economics
Publication Date: 2011

This report provides an overview of residential customer information and behavior efficiency programs, and identifies key challenges to and solutions for increasing the penetration of these programs nationwide.

Author: U.S. Department of Energy
Publication Date: 2011

This document provides a menu of initial questions for a program administrator or implementer to build on and use in developing a real-time evaluation survey to collect qualitative data from program participants.

Author: EnergySmart
Publication Date: 2011

Example of an implementation plan developed by EnergySmart Colorado at the beginning of the implementation of its Better Buildings Neighborhood Program.

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