Community-Based Social Marketing
This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.
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This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.
This webcast discusses the background for U.S. Department of Energy’s Smart Grid Investment Grant (SGIG) consumer behavior study effort; the various utilities who are participating and what they each plan to include their respective studies; the quantitative results and qualitative lessons learned thus far from these studies; and the types of research will be undertaken by LBNL over the next several years.
This webcast includes slides and information on programs' use of concierge programs to support contractors. It highlights two program examples: Clean Energy Works Oregon (now Enhabit) and Vermont NeighborWorks.
This webcast presents lessons learned in marketing, communication, and outreach, including lessons related to marketing plans.