This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.
Showing results 1 - 15 of 15
This multifamily showcase project profiles the significant energy efficiency improvements as well as annual energy savings of 36 percent and cost savings of more than $210,000 at the Castle Square Apartments, located in Boston's South End.
This multifamily showcase project profiles the significant energy improvements as well as annual energy savings of 20 percent and cost savings of nearly $70,000 at the 223 unit Channel Square Apartments, located in Southwest Washington, D.C. The project focused on efficiency measures such as upgrading the central plant boiler and hot water heater, exterior lighting upgrades, window and sliding door replacement, air sealing and insulation of exterior walls and ceilings.
This multifamily showcase project profiles the significant energy improvements as well as annual energy savings of nearly 30 percent and cost savings of $108,500 at the Golda Meir House, Jewish Community Housing for the Elderly in Newton, MA. Some of the energy efficient measures include: high efficiency windows, wall and roof insulation, LED lighting, Energy Recovery Ventilation (ERV) system, advanced building controls to prevent air conditioning use with open windows, boiler and domestic hot water system with high-efficiency boilers and pumps, baseboard hydronic heat and thru-wall air conditioners with air source heat pumps.
This multifamily showcase project profiles the significant energy efficiency improvements as well as annual energy savings of 68 percent and cost savings of nearly $300,000 from the redevelopment of The Anne M. Lynch Homes at Old Colony in Boston, MA, which provides deeply affordable housing in extremely energy-efficient buildings.
The Small Town Energy Program (STEP) toolkit gives a complete overview of STEP from planning to implementation. It also includes access to a wide variety of materials developed by the program, including: local asset materials, partner materials, personnel materials, program administrative materials, outreach materials, and surveys. STEP has posted these toolkit documents with the hope that it will assist other small towns and communities in building and running more energy efficiency programs.
In this video interview segment, Bruce Doeuck of JEA ShopSmart in Jacksonville, Florida, discusses the importance of building relationships with financial institutions.
In this video interview segment, Liz Robinson with EnergyWorks in Philadelphia, Pennsylvania, talks about the faith-based partnerships EnergyWorks developed to help promote the program.
This case study discusses strategies that Fayette County, Pennsylvania used to provide Building Performance Institute (BPI) certification and business skills training to aspiring energy efficiency contractors.