This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.
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This video describes how RePower benefited from coordinating with contractors from the very beginning.
In this video interview segment, Yvonne Kraus of Conservation Services Group in Bainbridge Island, Washington, discusses why the RePower program created multiple branding and messaging themes.
In this video interview segment, Emily Levin of Vermont Energy Investment Corporation shares the importance of market research.
These training materials include over 30 lesson plans for high school and college students, building and trade professionals, and clean energy employers. Topics include energy efficiency measure installation and best practices in developing train-the-trainer programs for construction trade programs at vocational schools, to programs for undergraduate and graduate students that address the engineering, business, and economics of clean energy.