Strategies (th)at Work Author(s) Mary Templeton, Michigan Saves, George Clark, Energy Efficiency Contractor Publication Date 2014 Organizations or Programs Michigan Saves Overview of Michigan Saves' employer outreach initiative to drive uptake of home energy upgrades.
Energy Efficiency Residential Marketing Keep it Simple. Keep it Focused. Author(s) Nancy L. Hohns, EnergyWorks Publication Date 2012 Organizations or Programs EnergyWorks This presentation describes the brand, messaging strategy, and campaign tactics used by Philadelphia EnergyWorks to reach its target audience.
Keeping It Simple from the Customer's Perspective - State of Michigan and Michigan Saves Author(s) Mary Templeton, BetterBuildings for Michigan Publication Date 2012 Organizations or Programs BetterBuildings for Michigan, Michigan Saves Presentation describing the State of Michigan and Michigan Saves programs and tactics used to drive demand and enhance service delivery to make the program simpler for customers.