Overview of Michigan Saves' employer outreach initiative to drive uptake of home energy upgrades.

An assembly of all the key elements that went into the design and delivery of STEP -- formerly STEP-UP, a University Park, Maryland, Better Buildings Neighborhood Program partner.

This presentation describes the brand, messaging strategy, and campaign tactics used by Philadelphia EnergyWorks to reach its target audience.

Presentation describing the State of Michigan and Michigan Saves programs and tactics used to drive demand and enhance service delivery to make the program simpler for customers.

This presentation describes STEP-UP Maryland's program and lessons learned about designing custom messages for specific markets.

As part of its "intentional learning" process, Charleston WISE collects information from homeowners that helps the program systematically test assumptions and implement continuous improvement.

This market assessment for CharlestonSAVES identifies the customers and potential demand for an energy efficiency upgrade financing program.