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In this video interview segment, Mary Templeton with BetterBuildings for Michigan discusses developing a readiness scale to determine if target audiences are ready to hear a program’s messages and take advantage of its offerings.
This case study discusses BetterBuildings for Michigan's targeted outreach campaigns which applied varying incentives and outreach strategies to neighborhoods with a goal to understand which rebates and strategies work best in the target communities.
Article on how one company added a for-profit weatherization business to its nonprofit organization -- and how they now work successfully together.
This market assessment for CharlestonSAVES identifies the customers and potential demand for an energy efficiency upgrade financing program.