Resources | Residential Program Guide

Community-Based Social Marketing Toolkit

Author(s)

U.S. Department of Energy

Publication Date

2017

Organizations or Programs

Small Town Energy Program (STEP),

Baltimore Energy Challenge,

Efficiency Maine,

Energy Impact Illinois,

Efficiency Nova Scotia,

CoMo Energy Challenge,

Empower Chattanooga,

Somerville Energy Efficiency Now!,

PG&E,

Seattle City Light,

City of Fort Collins

This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

Rainbows and Leprechauns: Finding Gold in Partnerships

Author(s)

U.S. Department of Energy

Publication Date

2016

Organizations or Programs

Baltimore Energy Challenge,

Energy Upgrade California

This summary from a Better Buildings Residential Network peer exchange call focused on how to assess, reassess, and initiate organization partnerships.

Integrating Experimental Design Into Your Program

Link(s)

Media |

Presentation |

Transcript

Author(s)

Annika Todd, Lawrence Berkeley National Lab

Publication Date

2011

Organizations or Programs

Connecticut Neighbor to Neighbor Energy Challenge,

Michigan's Weatherization Assistance Program

Experimental design is often used to increase certainty about the actual impacts of a program and what strategies are worth repeating going forward. This webcast reviewed some experimental design techniques and gave examples of how they might fit into your programs.