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Community-Based Social Marketing

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
Organizations or Programs
Small Town Energy Program (STEP)

This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.

Integrating Experimental Design Into Your Program

Author(s)
Annika Todd, Lawrence Berkeley National Lab
Publication Date
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge,
Michigan's Weatherization Assistance Program
Experimental design is often used to increase certainty about the actual impacts of a program and what strategies are worth repeating going forward. This webcast reviewed some experimental design techniques and gave examples of how they might fit into your programs.

Designing Effective Incentives to Drive Residential Retrofit Program Participation

Author(s)
U.S. Department of Energy
Publication Date
Organizations or Programs
Austin Energy,
Efficiency Maine,
New Jersey Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
Efficiency Vermont

This webcast covers information about designing effective incentives to drive residential retrofit program participation.