Resources | Residential Program Guide

Community-Based Social Marketing in Fort Collins

Author(s)

U.S. Department of Energy

Publication Date

2017

Organizations or Programs

City of Fort Collins Utilities

The City of Fort Collins, Colorado increased the number of homes that are energy efficient through the use of community-based social marketing. Strategies to maximize impact included identifying neighborhoods based on data analysis, simplifying the process for completing upgrades, and using trusted messengers for delivery of tailored messages on energy efficiency services.

Overview of Marketing Methods for Local Retrofit Programs

Author(s)

Oak Ridge National Laboratory

Publication Date

2011

Organizations or Programs

Cambridge Energy Alliance,

Greater Cincinnati Energy Alliance (GCEA),

Neighborhood Energy Action Partnership,

WeatherizeDC

This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.

Driving Demand for Home Energy Improvements

Author(s)

Lawrence Berkeley National Laboratory

Publication Date

2010

Organizations or Programs

City of Houston's Residential Energy Efficiency Program,

Energy Smackdown,

Hood River Conservation Project,

City of Houston's Residential Energy Efficiency Program,

Jasper Energy Efficiency Project,

Keystone Home Energy Loan Program (HELP),

Long Island Green Homes,

Marshfield Energy Challenge,

New London Resource Project,

New York State Energy Research and Development Authority (NYSERDA),

Take Charge Challenge,

Twin Cities One Stop Program,

Efficiency Vermont,

WeatherizeDC

This guide provides an assessment of various approaches to Marketing & Outreach for home energy efficiency improvements.