Resources | Residential Program Guide

Scaling Energy Efficiency in the Heart of the Residential Market: Increasing Middle America's Access to Capital for Energy Improvements

Author(s)

Lawrence Berkeley National Laboratory

Publication Date

2012

Organizations or Programs

Camden POWER - A Better Buildings Initiative,

Wisconsin Energy Conservation Corporation (WECC),

Better Buildings Near Eastside Neighborhood Sweeps Program,

Home Energy Affordability Loan (HEAL),

Keystone Home Energy Loan Program (HELP),

Midwest Energy,

New York State Energy Research and Development Authority (NYSERDA),

Opportunity Council,

Wyoming Energy Savers

This policy brief describes the energy efficiency financing options programs can use to help financial institutions make energy upgrades affordable and accessible to homeowners.

Overview of Marketing Methods for Local Retrofit Programs

Author(s)

Oak Ridge National Laboratory

Publication Date

2011

Organizations or Programs

Cambridge Energy Alliance,

Greater Cincinnati Energy Alliance (GCEA),

Neighborhood Energy Action Partnership,

WeatherizeDC

This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.

Cambridge Energy Alliance's Residential and Small Business Communications and Marketing Strategy

Author(s)

Hattaway Communications

Publication Date

2007

Organizations or Programs

Cambridge Energy Alliance

This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.