This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.

An assembly of all the key elements that went into the design and delivery of STEP -- formerly STEP-UP, a University Park, Maryland, Better Buildings Neighborhood Program partner.

In this video interview segment, Mick Dalrymple of Energize Phoenix shares how the program used information about its audience to create a fun and appealing brand.

This peer exchange call summary focused on the challenges and strategies for marketing commercial financial products and attracting financial institutions.