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Strategies for Marketing and Driving Demand for Commercial Financing Products

Publication Date

2012

Organizations or Programs

Milwaukee Energy Efficiency (Me2),

Energize Phoenix,

Greater Cincinnati Energy Alliance (GCEA),

Michigan Saves

This peer exchange call summary focused on the challenges and strategies for marketing commercial financial products and attracting financial institutions.

Behaving Ourselves: How Behavior Change Insights Are Being Applied to Energy Efficiency Programs

Author(s)

Kira Ashby, Consortium for Energy Efficiency,

Monica Nevius, New York State Energy Research and Development Authority,

Bruce Ceniceros, Sacramento Municipal Utility District

Publication Date

2010

Organizations or Programs

Pepco Holdings' Home Performance with Energy Audits Program,

Energy Trust of Oregon,

Public Service of New Hampshire,

PSE&G Whole House Energy Efficiency Program,

FortisBC’s 20/20 Challenge Program,

Focus on Energy

This paper describes a wide variety of behavior change insights potentially applicable to the energy efficiency program context, provides examples of efficiency programs that have applied these insights, and explores some untapped opportunities to achieve energy savings through behavior change.