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Strategies for Marketing and Driving Demand for Commercial Financing Products

Publication Date

2012

Organizations or Programs

Milwaukee Energy Efficiency (Me2),

Energize Phoenix,

Greater Cincinnati Energy Alliance (GCEA),

Michigan Saves

This peer exchange call summary focused on the challenges and strategies for marketing commercial financial products and attracting financial institutions.

Overview of Marketing Methods for Local Retrofit Programs

Author(s)

Oak Ridge National Laboratory

Publication Date

2011

Organizations or Programs

Cambridge Energy Alliance,

Greater Cincinnati Energy Alliance (GCEA),

Neighborhood Energy Action Partnership,

WeatherizeDC

This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.